Second Income Blogs

B-to-b publishers have been downright inert about coming to grips with video. Nearly a century after Philo T Farnsworth broadcast his first electronic television signals, many b-to-b publishers are at best paying lip service to its marketing powers, with a few token videos on their sites, and perhaps a YouTube channel. 

And who can blame them? Evaluating the ROI of a video investment is challenging. Video can be painful to integrate into website and editorial workflows. It doesn’t necessarily produce compelling metrics in the traditional sense (i.e., pageviews), and decent analytics are often divorced from standard site analytics, or worse, non-existent.

That’s about to change. 

New and enhanced platforms and player technologies designed specifically for b-to-b are gaining traction, giving marketers tools to better promote products and services within video content, and integrating with CRM and marketing automation systems to help optimize conversions. 

The trends driving video’s growth among b-to-b marketers are compelling, and publishers would do well to take note. According to the Content Marketing Institute’s 2013 B2B Marketing Benchmarks, Budgets, and Trends report, video content is now used by 70 percent of b-to-b marketers, up from 52 percent in 2011. And 58 percent of b-to-b marketers view video as an effective marketing tool, comparable with their opinions on such b-to-b publishing staples as blogs, e-newsletters, research reports, and white-papers. 

While many b-to-b marketers utilize YouTube for hosting and promoting videos  (as well as placing them on their own sites), YouTube is primarily a community-building and branding platform, and virtually useless for anything related to lead generation and conversion.

That’s where new platforms can give b-to-b publishers an edge. At GreenBiz Group, we’ve been testing out two of these platforms: Vidyard and Wistia. Both provide video marketing platforms, along with tools to manage, measure and optimize video content. In addition to standard ad serving technology, Vidyard integrates usage data with leading marketing automation platforms, including Eloqua, Marketo, and Hubspot. Wistia provides similar capabilities for Pardot (Sales Force), Hubspot, Mailchimp, and Constant Contact.

Now instead of just providing general play stats or ad impressions, we can report audience and lead-gen data to sponsors on who watched their video, for how long, and on which site and pages for videos embedded in other sites.

And for videos that promote our own events and products, we can use these same detailed viewing statistics to identify prospects for our own programs, and trigger drip marketing and sales campaigns via our marketing automation application.

As audiences continue to migrate towards mobile devices, video as a preferred form of content is growing at a disproportionate rate. For our own sites at GreenBiz, nearly 50 percent of all our video consumption currently takes place on mobile devices. As our mobile audience continues to grow, video will inevitably play a larger role in our content creation and distribution.

With new technology enabling publishers to take better track and monetize their video audience, b-to-b publishers may have finally found a reason to tune-in.

Hugh Byrne is SVP of Product and Audience Development for GreenBiz Group.  Find him on Twitter at @greenbiztweets.

By Hugh Byrne
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Article source: http://www.foliomag.com/2013/welcoming-our-new-video-overlords

How much more effective would an elevator pitch be if it was timed perfectly with a visual aid? A video? Someone searches for you or your company online, they get a 30-second introduction that tells them more than they could learn in an hour of reading your marketing literature. You answer the question, “What do you do?” by giving them an experience and an invitation to engage.

As video marketing continues gaining traction, we are still just on the cusp of understanding the magnificent power video has as an integrated communications tool for marketing. As we continue to evolve our use of video, elevator pitches are one of the next things to be turned into a visual snapshot – revealing what we do and the benefits we offer with sight, sound, text, and most importantly, emotion.

I’ve been working in the print supplies and supply-chain management industry for more than 20 years, a career that now puts me in the high tech community of Silicon Valley. Throughout my career, I’ve been able to use technology to differentiate myself, as well as my clients, from the competition.  Video is one of those defining technologies that I picked up along the way, and am convinced it has the power to influence every marketing professional out there.  As my career has evolved, so has my skill set, but having tech experience isn’t a prerequisite for marketing professionals to use  video.

Video is something we are all familiar with and it’s only increasing in popularity; ComScore reported that in 2012, 84.4 percent of Internet users in the U.S. watched online video. To that effect, according to the Content Marketing Institute, from 2011-2012, the perception of video marketing effectiveness increased by 36%. As the popularity of video marketing increases, I know that number will continue to rise. However, as much as I enjoy passing along funny YouTube videos to friends and family, in order to fully realize video’s potential as a 21^st-century marketing medium we must look beyond sneezing pandas and the Harlem Shake. We have to learn to be video creators, not just consumers.

My early experiences with video consisted mainly of creating visual how-to guides. My clients loved receiving video tutorials about using our online products in more creative ways. From there I began developing projects that were more specific, like a recent video about best practices for filing taxes. Riveting? Well, yes. For everyone that needed the advice, it was. Call it narrow-casting as opposed to broadcasting. But in both cases I was building my company’s brand value along with my own, in a very personal and effective way for all involved. The benefit hasn’t been in just one direction. My customers reported an increase in sales and satisfaction, and a greater desire for incorporating video in their marketing efforts.

There are a lot of video creation solutions out there, and although they’re great for online birthday greetings or high-end production, I personally rely on Camtasia, a gem that I’ve been using for years. Camtasia is easy to learn and I can export to any video format – web, mobile device, etc. with a single click, which is very effective for marketing material that has to work wherever my customers want to watch it.

In addition to being easy to create, video supports company returns in ways that traditional marketing sometimes cannot. According to IDG Research Services, nearly 75 percent of consumers use video to research a product, and 46 percent of them purchase the product after viewing the related video. That is great news for a growing business, as video can take a mere day to complete, and a quality video can be made without breaking a sweat or your budget. Clients of mine, old and new, continue coming back time and again for video because they generate business. Bottom line.

So, instead of reciting an elevator pitch that feels rehearsed and is full of buzzwords, or posting yet another product brochure, turn to video as your next marketing vehicle. The value is just starting to be understood and the future for those that know how to make it work is very bright.

This article is an original contribution by Jon Sooy.

Find out how you can become a part of Business 2 Community.

Article source: http://www.business2community.com/digital-marketing/video-the-new-elevator-pitch-0525655

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Publicist and SEO Video Marketing Visionary Is Now Offering Business Representation Services

PRWEB.COM Newswire

Miami, FL (PRWEB) June 16, 2013

As a Omaha area publicist Hopeton Hewett’s life is all but ordinary. Owning the best SEO service in the city Mr. Hewett has been on a path to greatness since 2013 began. Starting his journey in the end of 2012 Mr. Hewett started designing websites to pass the time after his grandfather’s death. After learning how to use the craft to market he went on to expand his abilities into:

Graphic Design

Video Marketing

Online Advertising

Search Engine Optimization

Social Media Marketing

Content Writing

Getting off to a rough start in 2013 Mr. Hewett started his online marketing business Intellectual Expansionist Marketing. Using all the skills that he acquired through out the passing year he joined them together to become a communication and digital content strategist. Utilizing what he’d learned by promoting his carpet cleaning website the owner of Intellectual Expansionist Marketing learned to craft publicity and online advertising campaigns. Looking towards the future Mr. Hewett realized that to make a standing impact on the world he would have to become an inspirational figure and to reach his goals he’d have to become his own publicist.

Becoming his own public relations and business representative Hopeton realized he displays a unique talent by being able to communicating with people. No matter who he talks to he can identify and communicate with any one regardless of race, color, background or creed. Mr. Hewett has used this ability to promote and sell the services of Intellectual Expansionist Marketing and thinks it’s time to start helping other business owners by offering representation. The owner of Intellectual Expansionist Marketing is some what of a social chameleon but knows how to listen and can talk to anyone about anything. This is why Mr. Hewett is the perfect candidate to fight for the best interests of any business.

“I realized early on that I’m not an individual person but all individuals inside a person” says Mr. Hewett. He continues by saying “The best way to describe it is I become what I need to succeed at business and I’m ready to help others do the same.”

Mr. Hewett will be promoting his new business representation services through blogging, social media and online advertising. Every situation is different so to receive a quote on business representation services potential customers should call Mr. Hewett at 402-547-7883 or visit the Intellectual Expansionist Marketing website for more details.

About Intellectual Expansionist Marketing and Advertising:

Owned by professional multimedia marketer Hopeton Hewett Intellectual Expansionist Marketing and Advertising is an online promotional service, providing SEO, SEM, digital advertising and online marketing to their clients that generate real results.

Contact: Hopeton Hewett

Phone: 1-402-547-7883

Read the full story at http://www.prweb.com/releases/publicist-services-pr-seo/business-representation/prweb10838975.htm

Article source: http://www.digitaljournal.com/pr/1307643

After a few months in beta, Skype‘s video messaging feature is now available to all users via the Windows 8, Windows Desktop, iPhone, Mac, Android, and BlackBerry platforms. Video calling has been available for a while but the new update gives subscribers the ability to record a short message (up to three minutes) and send it to friends, family or work colleagues. Skype say that you can record, send and receive as many messages as you want – and the best part is that it’s completely free of charge. If contacts are offline, they’ll be able to view your video message as soon as they sign into their Skype account. Skype for Windows and Windows Phone users will receive the video messages via a link that they can view online.

With Skype users spending 2 Billion minutes per day connecting to each other, the Microsoft owned application has replaced now replaced Microsoft Messenger in every country except China. Skype has released a video about the new features which you can watch here:

SEE ALSO: Facebook Video Chat Now A Reality With Skype-Powered Facebook Video Calling

Article source: http://www.reelseo.com/skype-video-messages/

Ana Spencer
Email | Web

Follow ApplenMicro:

Article source: http://www.sbwire.com/press-releases/mike-filsaime-and-andy-jenkins-team-up-to-change-the-video-marketing-world-267146.htm

So, you want to go to ReelSEO’s 2013 Video Marketing Summit taking place in San Francisco on July 25-26?  You like to procrastinate, and you go to buy tickets a couple of days before the event and find out…if you could have just made this decision earlier, you could have saved some money.  The Early Bird special which gives you up to $200 OFF the summit ends on Monday, June 24, at midnight.

You can register at a special rate for both the workshop and/or the summit by clicking here.  Full details about the Video Marketing Summit can be found at the official website.

Reserve Your Spot Today Save!

Don’t Miss Out on the 2013 Video Marketing Summit Savings

The information you’ll be getting at the Summit is going to be extremely valuable.

When you look at this roster of speakers (a roster that includes Suzie Reider from YouTube, Brendan Gahan from Fullscreen, Jim Louderback from Revision3, our friend Greg Jarboe, and ReelSEO founder Mark Robertson), and the topics they’ll be covering, anyone who makes video a part of their marketing campaigns should have interest in what they have to say.

It pays to register early, and there’s one more week (’til June 24 at 12am PST) to get $200 OFF!

Reserve Your Spot Today Save!

Article source: http://www.reelseo.com/summit-early-bird/

Yesterday was Father’s Day, so I was tempted to do a roundup of my favorite videos about dads.  But, Carla Marshall had already done that in “Father’s Day Videos To Make You Laugh, Cry And Wince.”  And, as Jack Neff of Advertising Age noted over the weekend, “A survey released from the National Retail Federation earlier this month found people plan to pay $119.84 on average on Father’s Day gifts this year compared with $168.94 for moms on Mother’s Day. So, dads come up $49 behind, a gap that widened from $35 last year, thanks to a big 11% jump in planned Mother’s Day spending vs. 2% for dads.”

And let’s face it: the “Power of Dad | Oral-B” video isn’t likely to narrow the gap, since an Oral-B electric toothbrush costs between $11.64 and $94.99 at Amazon.com.

SEE ALSO: The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

Besides, my dad was the director of marketing at Oldsmobile back in the late 1980s. (If you’re over 35, you might remember his classic ad campaign, which proclaimed, “This is not your father’s Oldsmobile.”)

So, we wouldn’t have talked about electric toothbrushes on Father’s Day. We would have talked about marketing cars with social videos. Almost 20 years before YouTube was launched, my dad was creating funny videos for Oldsmobile dealer group conferences, like Salesbusters (1986).

Robert B. Jarboe (center) in Salesbusters (1986).

And, as an automotive marketer, he would have been fascinated by the data and recommendations in the Unruly white paper, “Stuck in First Gear? The State of Automobile Marketing in Social Video.”

The white paper was released seven months ago, so we would have discussed whether anyone at General Motors had even read it yet. I would have argued that the marketing team at Chevrolet already had, the new one at Cadillac might have, and the laggards at Buick still hadn’t. And my father would have chuckled, because it often seemed that Olds competed more directly with Buick than with other automobile marques.

But, instead of just agreeing with me or playing devil’s advocate, my dad would have asked me why I had come to that conclusion. It’s one of the things about him that I’ve really missed since he passed away nine years ago.

I would have started with the YouTube Top 100 Most Subscribed Autos Vehicles Channels List on VidStatsX and pointed out that Chevrolet’s channel has 197,291 subscribers and 49,608,913 views, the Cadillac channel has 70,453 subscribers and 8,922,698 video views, and WELCOME TO THE BUICK CHANNEL has only 3,771 subscribers and 1,980,556 views.

Then, I would have gone to the Channel Statistics for Chevrolet’s Channel on Socialbakers and observed that subscribers had grown from 117,432 six months ago on Dec. 28, 2012, to 197,172 on June 15, 2013. However, I would have been puzzled that the uploaded video views on Chevrolet’s channel had dropped from 77,700,430 on Mar. 3, 2013, to 42,054,946 on Mar. 16.

According to Socialbakers, subscribers to the Cadillac channel had increased from 58,783 on Dec. 29, 2012, to 70,442 on June 16, 2013. And I would have been just as puzzled that uploaded video views on the Cadillac channel had also dropped from 11,566,820 on Mar, 4, 2012, to 8,101,199 on Mar. 30.

And according to Socialbakers, subscribers to the WELCOME TO THE BUICK CHANNEL had increased from 3,072 on Dec. 29, 2012, to 3,772 on June 16, 2013. And, just like its sister divisions, uploaded video views on the WELCOME TO THE BUICK CHANNEL had dropped from 7,024,347 on Mar. 4, 2013, to 1,805,449 on Mar. 17.

So, what happened to the view counts?

Well, it may have been caused by changes in how YouTube counts video views.  In the past, YouTube would count all the views of all the videos on a channel, even for videos that may have been deleted or made private. To make this “less confusing to viewers,” they transitioned earlier this year to only displaying the total views of videos that are publicly available on a channel. So if a brand had deleted videos or made them private or unlisted, those views were removed from its channel total.

So, the Socialbakers data probably tells us more about the challenges of using “views” to measure success on YouTube than it does about which auto marketers “get” social video.

Finally, I would have gone to Unruly’s Viral Video Chart of the Top 100 Videos for the past 365 days in the Motors category. And the only viral video on the chart from GM is “OK Go – Needing/Getting – Official Video,” which was published on Feb. 5, 2012.

The music video from OK Go was made in partnership with Chevrolet 18 months ago for Super Bowl 2012.

Since “OK Go – This Too Shall Pass – Rube Goldberg Machine version – Official,” “OK Go – White Knuckles – Official Video,” and “OK Go – Here It Goes Again” also went viral, this indicates that OK Go may know how to get their content shared on Facebook, Twitter, and blogs again and again.

However, Chevy hasn’t been able to place another video into the Top 100 Videos for the past 365 days in the Motors category. So, this indicates their marketing team may still be struggling to find the formula for repeating their initial success.

Why should marketers at Chevrolet, Buick, or Cadillac care?

Well, according to the Unruly white paper, Chevy saw purchase intent double for consumers who were exposed to the brand’s social video compared to a non-exposed control group. Oh, and a third of those viewers said they were likely to purchase a Chevrolet car in the future and 4% claimed they visited a showroom after seeing the video.

So, finding the formula for making their video content contagious is a big deal. And it’s become an even bigger deal now that YouTube is getting more than a billion unique visitors every month, which is the equivalent of roughly nine or 10 Super Bowl audiences.

Now, that would have been an exhilarating conversation to have had with my dad on Father’s Day. I really miss him, our conversations about marketing cars, and his funny videos.

Article source: http://www.reelseo.com/gm-stuck-gear-state-marketing-cars-social-video/

Yesterday was Father’s Day, so I was tempted to do a roundup of my favorite videos about dads.  But, Carla Marshall had already done that in “Father’s Day Videos To Make You Laugh, Cry And Wince.”  And, as Jack Neff of Advertising Age noted over the weekend, “A survey released from the National Retail Federation earlier this month found people plan to pay $119.84 on average on Father’s Day gifts this year compared with $168.94 for moms on Mother’s Day. So, dads come up $49 behind, a gap that widened from $35 last year, thanks to a big 11% jump in planned Mother’s Day spending vs. 2% for dads.”

And let’s face it: the “Power of Dad | Oral-B” video isn’t likely to narrow the gap, since an Oral-B electric toothbrush costs between $11.64 and $94.99 at Amazon.com.

SEE ALSO: The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

Besides, my dad was the director of marketing at Oldsmobile back in the late 1980s. (If you’re over 35, you might remember his classic ad campaign, which proclaimed, “This is not your father’s Oldsmobile.”)

So, we wouldn’t have talked about electric toothbrushes on Father’s Day. We would have talked about marketing cars with social videos. Almost 20 years before YouTube was launched, my dad was creating funny videos for Oldsmobile dealer group conferences, like Salesbusters (1986).

Robert B. Jarboe (center) in Salesbusters (1986).

And, as an automotive marketer, he would have been fascinated by the data and recommendations in the Unruly white paper, “Stuck in First Gear? The State of Automobile Marketing in Social Video.”

The white paper was released seven months ago, so we would have discussed whether anyone at General Motors had even read it yet. I would have argued that the marketing team at Chevrolet already had, the new one at Cadillac might have, and the laggards at Buick still hadn’t. And my father would have chuckled, because it often seemed that Olds competed more directly with Buick than with other automobile marques.

But, instead of just agreeing with me or playing devil’s advocate, my dad would have asked me why I had come to that conclusion. It’s one of the things about him that I’ve really missed since he passed away nine years ago.

I would have started with the YouTube Top 100 Most Subscribed Autos Vehicles Channels List on VidStatsX and pointed out that Chevrolet’s channel has 197,291 subscribers and 49,608,913 views, the Cadillac channel has 70,453 subscribers and 8,922,698 video views, and WELCOME TO THE BUICK CHANNEL has only 3,771 subscribers and 1,980,556 views.

Then, I would have gone to the Channel Statistics for Chevrolet’s Channel on Socialbakers and observed that subscribers had grown from 117,432 six months ago on Dec. 28, 2012, to 197,172 on June 15, 2013. However, I would have been puzzled that the uploaded video views on Chevrolet’s channel had dropped from 77,700,430 on Mar. 3, 2013, to 42,054,946 on Mar. 16.

According to Socialbakers, subscribers to the Cadillac channel had increased from 58,783 on Dec. 29, 2012, to 70,442 on June 16, 2013. And I would have been just as puzzled that uploaded video views on the Cadillac channel had also dropped from 11,566,820 on Mar, 4, 2012, to 8,101,199 on Mar. 30.

And according to Socialbakers, subscribers to the WELCOME TO THE BUICK CHANNEL had increased from 3,072 on Dec. 29, 2012, to 3,772 on June 16, 2013. And, just like its sister divisions, uploaded video views on the WELCOME TO THE BUICK CHANNEL had dropped from 7,024,347 on Mar. 4, 2013, to 1,805,449 on Mar. 17.

So, what happened to the view counts?

Well, it may have been caused by changes in how YouTube counts video views.  In the past, YouTube would count all the views of all the videos on a channel, even for videos that may have been deleted or made private. To make this “less confusing to viewers,” they transitioned earlier this year to only displaying the total views of videos that are publicly available on a channel. So if a brand had deleted videos or made them private or unlisted, those views were removed from its channel total.

So, the Socialbakers data probably tells us more about the challenges of using “views” to measure success on YouTube than it does about which auto marketers “get” social video.

Finally, I would have gone to Unruly’s Viral Video Chart of the Top 100 Videos for the past 365 days in the Motors category. And the only viral video on the chart from GM is “OK Go – Needing/Getting – Official Video,” which was published on Feb. 5, 2012.

The music video from OK Go was made in partnership with Chevrolet 18 months ago for Super Bowl 2012.

Since “OK Go – This Too Shall Pass – Rube Goldberg Machine version – Official,” “OK Go – White Knuckles – Official Video,” and “OK Go – Here It Goes Again” also went viral, this indicates that OK Go may know how to get their content shared on Facebook, Twitter, and blogs again and again.

However, Chevy hasn’t been able to place another video into the Top 100 Videos for the past 365 days in the Motors category. So, this indicates their marketing team may still be struggling to find the formula for repeating their initial success.

Why should marketers at Chevrolet, Buick, or Cadillac care?

Well, according to the Unruly white paper, Chevy saw purchase intent double for consumers who were exposed to the brand’s social video compared to a non-exposed control group. Oh, and a third of those viewers said they were likely to purchase a Chevrolet car in the future and 4% claimed they visited a showroom after seeing the video.

So, finding the formula for making their video content contagious is a big deal. And it’s become an even bigger deal now that YouTube is getting more than a billion unique visitors every month, which is the equivalent of roughly nine or 10 Super Bowl audiences.

Now, that would have been an exhilarating conversation to have had with my dad on Father’s Day. I really miss him, our conversations about marketing cars, and his funny videos.

Article source: http://www.reelseo.com/gm-stuck-gear-state-marketing-cars-social-video/

Las Vegas, Nevada (PRWEB) June 17, 2013

In today’s fast-paced business climate, information about a product or service can be captured in the blink of an eye due in part to the ever evolving internet. The internet has changed forever the way the majority of the world acquires information on a product and service, entertainment and transacts business. Customers look for and get what they want in minutes. So… how do companies stay at the forefront of consumer appeal? According to Russ Chiasson, VP of Sales for Your Vision Marketing Group, “Businesses that continue to maintain profitability are doing so by embracing innovative, cost efficient technology to respond to this evolution in consumer buying trends.

Over the last 10 years, the internet has advanced rapidly as a dynamic force in moving products and services to end users. Not only has it become an important marketing tool, it has also dramatically changed the marketing equation. Understanding and acting on these changes is crucial if a business plan revolves around harnessing the power of the internet to capture the loyalty of customers, and take your brand to a whole new dimension.

In the last five years, the rapid advancement of worldwide “mass communication systems” has been no less than “Mind Boggling.” The advent and perfection of the IPhone/Smart Phone, HD-Video, IPads, and Video-Based Websites are the mechanisms that are forcing this advancement. And of course, how can we forget “You Tube” as-well-as the emergence of a 7-year old debt-free company called Talk FusionTM. They are inspiring millions worldwide on a daily basis to visually connect with friends, loved ones and the ever evolving business world to utilize video communication tools that transforms boring black white text to eye-catching Full Living Video Color!

From Black White to Full Living Video Color.

With consumers now firmly in the driver’s seat in terms of their calculated buying habits, businesses must find a way to earn their trust first- then convince them that they want a business relationship. Within the context of today’s competitive business arena, it is imperative to use cost effective state-of-the-art methods to visually connect with consumers to earn that trust. “As a business owner, it is essential to be open to new technology that will “reach out and touch” potential customers about why they want to purchase your brand versus another. A live visual approach immediately captures consumers’ attention and adds a whole new 3D-like dimension to the old way of just reading black and white content stated David Lewis, Director of Marketing for Your Vision Marketing Group.”

The buying public is much savvier then the consumer of yesteryear and demand to have immediate access to information. The internet endows consumers with a heightened ability to anonymously initiate contact with a company to educate themselves about its products or decide to make a purchase from the convenience of their homes and/or the emerging usage of mobile devices. They control the option of contacting a company 24/7 rather than precisely during pre-determined “store hours.” Customers now routinely expect access to a company’s product catalog at their own convenience. Internet search engines and directories that expedite the consumers’ craving to locate the selected information and products in which they are interested in are now at the forefront, i.e. Google, Bing, etc.

Old School Experience Need Not Apply

Traditional advertising and marketing techniques are no longer reaping the same benefits. Whether one owns a traditional store-front or operates a home business, one must find ways to “Wow” consumers to become perspective buyers. In comparison to traditional forms of marketing that are becoming less and less effective such as newspaper, television, magazines, direct mail and cold calling, these techniques no longer assimilate well with the powerful medium of the Internet. Now its video emails, video newsletters, video auto responders, live broadcasting and social media that drive home a brand with real live visual impact. Now the elusive promise of, ‘Seeing is Believing,’ can really be delivered!

Proactive vs. Reactive Marketing

Waiting for the phone to ring or have a potential buying customers walk through doors today- is considered an old school (reactive marketing) method of moving goods and services to the end user. We say this because with reactive marketing, consumers will only buy fif the idea to buy a particular brand happens to come across their minds. For example: You are thirsty for a…..? What comes to mind? Coke, Pepsi, Mountain Dew, water, etc. It’s the visual sub-conscious mind that takes over from that point. Successful marketers understand that the idea needs to be planted into the consumers mind (proactive marketing) whereby they want to seek you out to purchase your brand. And business owners need to utilize the most cost effective way possible to maximize the bang for your advertising buck! This can be accomplished through a complete array of video communication services offered through Your Vision Marketing Group. Their motto says it all… “Bring us your vision… we’ll bring it to life!”

The notable distinction the internet has made on the marketing world is that in order to compete… one has to be different. There are so many competitors vying for the same customers that to win one must now be priced right, as-well-as, give the highest grade of service, and let’s not forget about educating customers. Gathering a list of potential clients where one can reach out through video email and social media or where they subscribe to a video newsletter or meet on a video conference creates opportunities to build long lasting business relationships. The bottom line is…more net dollars in the pocket as well as powerful and compelling word of mouth referral marketing.

Total Global Domination

By 2015, it is projected by Cisco Systems that 90% of all Global Internet traffic will be video-based. This means that every person and business anywhere in the world will be looking for a video solution, and Your Vision Marketing Groups benchmark Video Communications Suite offers exactly what everyone needs- video communication products that are fun, easy-to-use, and for a little more than one dollar per day- very affordable as well as being a tremendous value in comparison to the cost associated with other forms of advertising. For more information on how you can implement a whole new dimension to marketing a brand, more details can be obtained by clicking here.

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Article source: http://www.prweb.com/releases/2013/6/prweb10836540.htm

Las Vegas, Nevada (PRWEB) June 17, 2013

In today’s fast-paced business climate, information about a product or service can be captured in the blink of an eye due in part to the ever evolving internet. The internet has changed forever the way the majority of the world acquires information on a product and service, entertainment and transacts business. Customers look for and get what they want in minutes. So… how do companies stay at the forefront of consumer appeal? According to Russ Chiasson, VP of Sales for Your Vision Marketing Group, “Businesses that continue to maintain profitability are doing so by embracing innovative, cost efficient technology to respond to this evolution in consumer buying trends.

Over the last 10 years, the internet has advanced rapidly as a dynamic force in moving products and services to end users. Not only has it become an important marketing tool, it has also dramatically changed the marketing equation. Understanding and acting on these changes is crucial if a business plan revolves around harnessing the power of the internet to capture the loyalty of customers, and take your brand to a whole new dimension.

In the last five years, the rapid advancement of worldwide “mass communication systems” has been no less than “Mind Boggling.” The advent and perfection of the IPhone/Smart Phone, HD-Video, IPads, and Video-Based Websites are the mechanisms that are forcing this advancement. And of course, how can we forget “You Tube” as-well-as the emergence of a 7-year old debt-free company called Talk FusionTM. They are inspiring millions worldwide on a daily basis to visually connect with friends, loved ones and the ever evolving business world to utilize video communication tools that transforms boring black white text to eye-catching Full Living Video Color!

From Black White to Full Living Video Color.

With consumers now firmly in the driver’s seat in terms of their calculated buying habits, businesses must find a way to earn their trust first- then convince them that they want a business relationship. Within the context of today’s competitive business arena, it is imperative to use cost effective state-of-the-art methods to visually connect with consumers to earn that trust. “As a business owner, it is essential to be open to new technology that will “reach out and touch” potential customers about why they want to purchase your brand versus another. A live visual approach immediately captures consumers’ attention and adds a whole new 3D-like dimension to the old way of just reading black and white content stated David Lewis, Director of Marketing for Your Vision Marketing Group.”

The buying public is much savvier then the consumer of yesteryear and demand to have immediate access to information. The internet endows consumers with a heightened ability to anonymously initiate contact with a company to educate themselves about its products or decide to make a purchase from the convenience of their homes and/or the emerging usage of mobile devices. They control the option of contacting a company 24/7 rather than precisely during pre-determined “store hours.” Customers now routinely expect access to a company’s product catalog at their own convenience. Internet search engines and directories that expedite the consumers’ craving to locate the selected information and products in which they are interested in are now at the forefront, i.e. Google, Bing, etc.

Old School Experience Need Not Apply

Traditional advertising and marketing techniques are no longer reaping the same benefits. Whether one owns a traditional store-front or operates a home business, one must find ways to “Wow” consumers to become perspective buyers. In comparison to traditional forms of marketing that are becoming less and less effective such as newspaper, television, magazines, direct mail and cold calling, these techniques no longer assimilate well with the powerful medium of the Internet. Now its video emails, video newsletters, video auto responders, live broadcasting and social media that drive home a brand with real live visual impact. Now the elusive promise of, ‘Seeing is Believing,’ can really be delivered!

Proactive vs. Reactive Marketing

Waiting for the phone to ring or have a potential buying customers walk through doors today- is considered an old school (reactive marketing) method of moving goods and services to the end user. We say this because with reactive marketing, consumers will only buy fif the idea to buy a particular brand happens to come across their minds. For example: You are thirsty for a…..? What comes to mind? Coke, Pepsi, Mountain Dew, water, etc. It’s the visual sub-conscious mind that takes over from that point. Successful marketers understand that the idea needs to be planted into the consumers mind (proactive marketing) whereby they want to seek you out to purchase your brand. And business owners need to utilize the most cost effective way possible to maximize the bang for your advertising buck! This can be accomplished through a complete array of video communication services offered through Your Vision Marketing Group. Their motto says it all… “Bring us your vision… we’ll bring it to life!”

The notable distinction the internet has made on the marketing world is that in order to compete… one has to be different. There are so many competitors vying for the same customers that to win one must now be priced right, as-well-as, give the highest grade of service, and let’s not forget about educating customers. Gathering a list of potential clients where one can reach out through video email and social media or where they subscribe to a video newsletter or meet on a video conference creates opportunities to build long lasting business relationships. The bottom line is…more net dollars in the pocket as well as powerful and compelling word of mouth referral marketing.

Total Global Domination

By 2015, it is projected by Cisco Systems that 90% of all Global Internet traffic will be video-based. This means that every person and business anywhere in the world will be looking for a video solution, and Your Vision Marketing Groups benchmark Video Communications Suite offers exactly what everyone needs- video communication products that are fun, easy-to-use, and for a little more than one dollar per day- very affordable as well as being a tremendous value in comparison to the cost associated with other forms of advertising. For more information on how you can implement a whole new dimension to marketing a brand, more details can be obtained by clicking here.

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Article source: http://www.prweb.com/releases/2013/6/prweb10836540.htm