May 22, 2013 in Blogs
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Article source: http://online.wsj.com/article/PR-CO-20130514-905588.html?mod=googlenews_wsj
May 22, 2013 in Blogs
Have you seen what’s been dubbed “the greatest car commercial ever?” If you haven’t, don’t bother looking for it on TV. It’s online . . . and it’s racking up millions of viewers. Audi’s latest spot pits the “Old Spock” (Leonard Nimoy) vs. the “New Spock” (Zachary Quinto) in a promotion for the new Audi S7. (Watch the video below.) It’s engaging. It’s persuasive. It’s relevant. And it’s a great example of the impact and reach of video marketing.
Marketers recognize videos like these play an increasingly important role in the marketing mix, yet many of us have questions about producing effective video campaigns –regardless of whether we have Audi-sized budgets or not. How can you squeeze every ounce of value from your investment, and use video not only to inform and entertain, but also to capture leads and drive revenue?
Recently, I had an opportunity to get more info from an expert, Michael Litt, CEO and co-founder of Vidyard, a video marketing platform that is transforming how companies grow their business with video. I asked him for insights about developing a strategy to deliver ROI for video content. According to Michael, it’s essential for marketers to:
1. Get Feedback – track and analyze video engagement and performance.
Every marketer knows that if you can measure it, you can manage it. However, we also know that data around video content is usually isolated and disjointed from other marketing metrics. That means measurement has been the most frustrating roadblock for building a path to video marketing ROI.
“The good news is that we’ve broken open that black box of video. Marketers can now see which video assets are being watched and how well each is engaging viewers,” Michael said. “For instance, if viewers are dropping off after 10 seconds, you have a problem; if they are hanging around to the end you’re golden. This data allows you to finally get a baseline read on how each video in your library is performing. It’s going to tell you what you’ve got right, and wrong. Given that marketers currently have no visibility here, both results are a win. Now you know what to amplify and what to modify.”
This feedback can lead to “narrowcasting” – producing regular and engaging content for a narrow audience. Ultimately, narrowcasting opens the floodgates for you to develop a sustainable video content strategy that engages and performs better and better with each iterative execution.
2. Create customized experiences – build a user-centric view of your video content.
We’ve seen a massive shift in the B2B space to one-to-one marketing, the most powerful way to engage leads and bring them through the buying cycle. As Michael explained, video is no exception and having the ability to build a customer-centric view around your video content is where marketing truly gets innovative . . . and effective.
“Visibility into how each video is performing is powerful, but it can’t end there. The next level up in driving ROI is understanding how each individual viewer is engaging with all of your content. It is a shift from a video perspective to a user perspective,” he said. “I’m talking about the ability to see which pieces of video content each individual watched, how long they watched and what they found engaging. This tells you in certain terms, what they are interested in and how deeply. This is where video content and data shines. With copy on a web page or white paper, you aren’t able to identify which content is actually being read, but with video, you get the full picture.”
Building a customer-centric profile opens the door for massive learning about what interests each viewer –and after all, we’re selling to individuals, not the aggregate. Marketers can use this user-level knowledge to lead them to even more relevant content, such as webinars or email campaigns that hone in on the viewer’s engagement sweet spot.
3. Operationalize – pull video data into your sales and marketing tools.
Video has become critical to marketing efforts but typically, it has been disjointed from the tools we use daily to drive those efforts. For example, as much as YouTube can provide a platform for content and provide a great source of traffic, it lacks the flexibility and customization for hosting content on your own websites. It also doesn’t talk to your tools such as marking automation platforms (MAPs) and customer relationship management platforms (CRMs).
“Being able to feed this user-level video engagement data into your core sales and marketing tools is the ultimate enabler for marketers and sales-people,” Michael told me. “By pumping key video analytics –what videos were viewed, for how long were they viewed, etc. –directly into lead or contact records in your MAP or CRM, you’re able to seamlessly integrate your video content executions right into your sales and marketing wheelhouse. Now video data can be used like every other piece of data in your system: for segmentation, nurturing, scoring and passing on to your sales team.”
In addition, a recent study found that 70 percent of the buying process is now complete before the buyer engages with sales. “This means you need to be adamant about building in lead capture tools right into your video player,” Michael advised. “If you aren’t implementing lead generation techniques into your content you won’t be able to engage buyers at the early and extremely formative stages of the purchasing cycle.”
Even so, Michael certainly does not discount the relationship between YouTube and Google and the power of YouTube as a customer acquisition channel.
“People looking for your product and/or service are going to end up on YouTube, it’s important to have a targeted presence on YouTube and use those videos to drive traffic to your website,” he concluded. “You can use a verbal call-to-action in your video, annotations over the content and/or links in the description field.”
Gather feedback. Create customized experiences. Operationalize. That sure sounds like a logical approach to video marketing –and I’m sure both the “old” and the “new” Spock would agree.
Article source: http://www.forbes.com/sites/lisaarthur/2013/05/22/spock-vs-spock-a-logical-argument-for-video-content/
May 22, 2013 in Blogs
Perrysburg, Ohio (PRWEB) May 22, 2013
Bluefin Media Studios, (http://www.bluefinmedia.com), is pleased to introduce online video interactive marketing solutions. At Bluefin Media, the video production team creates a wide variety of original video content, utilizing state of the art video equipment that delivers exceptional quality. From the ideation to the post-production phase of a project, the Bluefin team focuses on delivering top-notch content through savvy experience inspired by newsworthy information.
“At Bluefin Media Studios, we create connections between leading brands and consumers by enabling messages to ‘come alive’ with the power of online video, leading to stronger brand relevance, response rates, conversions and revenue,” states Jo-Anne Gembolis, Department Head of Bluefin Media Studios.
As a leading producer of online video, Bluefin Media Studios offers a turn-key solution across all media that integrates seamlessly into any brand or direct marketing based media plans. From production to delivery, our online video experts help you every step of the way in creating your online video campaign.
Bluefin Media Studios offers short and long format video production, on camera talent, a green screen studio or location production equipment and services for online interactive video ads, customized campaigns, and commercial production.
Bluefin Media’s video content is featured throughout all of its properties including Fashion First Media, Global Food Media, and Gossip Center Network. Our sites are among the top 10 destinations on the Internet for video consumption and garner over 200 million video plays every month. Our original videos include daily entertainment newscasts on our GossipCenter Network produced in both English and Spanish; beauty tips and product reviews from nationally renowned beauty expert, Nicole Pearl, The Beauty Girl; original cooking tutorials through Global Food Media; as well as exclusive celebrity interviews on the Fashion First Network.
Data results from comScore Video Metrix service discovered that almost 180 million U.S. Internet users watched 36.2 billion online content videos in January 2013, while the number of video ad views reached 9.1 billion.
Online video engages viewers, gets them involved and enhances their visit by providing them with buzz worthy information through an online cross-platform marketing campaign and branding strategy.
“Today’s consumption of video is changing, and Bluefin Media is on the forefront of the movement because we understand the online landscape. Our creativity, professionalism, and visually compelling content are what sets us apart,” added Gembolis
About Bluefin Media
Bluefin Media was incorporated in 2003 under the name of Brand Technologies by the founders of Rawhide Internet Services (one of the top 10 SEO/SEM companies in the world that was sold to Exact Advertising in 2003). Only recently was the name changed to Bluefin Media to reflect the true nature, and spirit of the business. The company currently consists of three networks. There is GossipCenter Network (entertainment news), Fashion First Media (fashion), and Global Food Media (food). In addition, the entertainment news and fashion sites all have Hispanic versions with their own original content catering to the given demographic. Bluefin is ranked in the top 25 companies on the Internet (Quantcast 2013), and in any given month has over 50 Million unique visitors from around the world. To learn more about Bluefin Media, and what it can do for your company please visit http://www.bluefinmedia.com.
Contact: Sophia Fisher, Director Marketing/Public Relations
Sophia[at]bluefinmedia[dot]com
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Article source: http://www.prweb.com/releases/2013/5/prweb10757610.htm
May 21, 2013 in Blogs
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Video has become an increasingly powerful part of overall marketing strategies and is a key part of any marketing playbook. Tactically, online video is an important part of marketing planning and budgets and is directly responsible for success in driving brand awareness and sales.
Eighty-five percent of U.S. Internet users view online video, and by 2014 online video will account for over 50 percent of all Internet traffic, according to Cisco. YouTube alone averages 4 billion hits each day. By 2016, two-thirds of the world’s mobile traffic will be from video, Cisco forecasts. You Tube reports 300 million views from mobile devices every day. Online video marketing has become the No.1 area where marketers plan to increase investment.
The use of video as part of your marketing playbook will assure reaching a wider audience and increase your marketing impact. Video provides higher retention of content and, in my experience, generates more interest among prospects and customers seeking follow-up information. As a tool, video enables sales and technical professionals to state the value proposition with a clear and simple message. In my experience, click-through rates for email marketing increase dramatically when video is part of the mix.
A marketing team I led at Denali Advanced Integration used video and learned firsthand how it can lead to new opportunities to sell and educate customers on a unique message and value proposition. The power of video reinforces the fact that a “picture is worth a thousand words.”
Two videos my team created demonstrate how we positioned a local regional VAR into one of the most recognized VARs in North America. The first video describes the local community response to our donation of technology products and engineering services that enabled a quadriplegic to have more independence and a higher quality of life. HP honored Denali Advanced Integration and its CEO, Majdi Daher, for community service for their work with the Todd Stabelfeldt Foundation.
Click to watch the video.
The marketing result was tremendous from both the local IT community and technology sales channel support perspectives. One of our marketing strategies was to establish ourselves as “the local, go-to IT solution provider that’s right down the street.” By including commentary from community leaders about our company, this video sent an effective, concise message about our local focus. From the sales channel side, we were invited to participate in other community-oriented programs right after the release of the video. This gave us a unique advantage to offer programs to our client base that set us apart from the competition.
A second video released the next year further reinforced our community efforts.
Click to watch the video.
The marketing result of this video was just as impressive as the money we raised for the foundation. In addition to the video’s message, key influential individuals in the sales channel serving our customer base were featured in the footage itself. Nothing says your vendor partners are behind you like seeing them attend a special event to raise money for a great cause. Our customers talked for months after the video’s release about what a great thing we did for our community. We definitely achieved our marketing goal of reinforcing our reputation as the best “local” IT solution provider to select for technology service needs.
In the spirit of supporting the local business community, both videos were produced by local production firms. Many of these firms did their work pro bono, in support of the Todd Stabelfeldt Foundation. Some of the production costs were supported by strategic alliance vendors as part of their partner programs utilizing initiative-based funding.
NEXT: Integrate Metrics
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Article source: http://www.crn.com/news/channel-programs/240153813/tap-into-the-power-of-online-video-marketing.htm
May 21, 2013 in Blogs
Hopkinton, MA (PRWEB) May 21, 2013
Flimp Media, a provider of digital video communications and end-to-end video marketing solutions to businesses and organizations, along with ReelSEO and the Web Video Marketing Council have partnered to field an in-depth trends report study to better understand how and to what extent marketing professionals are using video for outbound and inbound marketing and communications. Survey Participants will receive a free advance copy of the 2013 survey and video marketing trends report. To take the survey, please click the link below:
Take the 2013 Online Video Marketing Survey
Marketers understand the value of using video as an effective tool to engage audiences, brand products and services, and create calls to action for clients. In the 2012 Online Video Marketing Survey Report, 81 percent of marketers indicated they used digital video in their marketing programs.
The 2013 Video Marketing Survey examines topics such as:
Take survey here: https://www.surveymonkey.com/s/BNCNJFF.
About Flimp Media
Flimp Media, Inc. is a video marketing and communications solutions company with offices in Boston, MA, New York, NY and Manchester, UK. Our patent pending FLIMP® video marketing platform enables users to create, distribute, and track interactive video postcards and video microsites called flimps® without programming or IT resources for communications, sales and direct marketing.
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Article source: http://www.prweb.com/releases/2013/5/prweb10735467.htm
May 21, 2013 in Blogs
Online video is a fast-growing sales tool precisely because savvy marketers understand how effective it is in grabbing and holding the viewers’ attention. The growth of the medium is especially pronounced in the mobile sector: With more than six billion mobile subscribers using over half of all total mobile data to view videos on the go, sales and marketing professionals are targeting this growing group of potential customers with special apps and geo-specific messaging to drive new revenue.
While the use of mobile video is rapidly ramping up, marketers should also realize that consumer preferences are changing thanks to the ubiquity of online shopping and the global spike in the use of apps: Consumers now expect personalized messaging. Thanks to the use of Big Data and other technology-enabled marketing techniques, it is now the norm for retailers to offer personalized messaging that focuses on products and services the consumer has expressed an interest in through a prior transaction or previous product views.
Makers of video marketing messages can capitalize on these trends with an interactive video strategy that can turn a video marketing pitch into a two-way conversation on any platform, including mobile. With an interactive video approach, marketers can not only engage potential customers with highly compelling, visually appealing messages, they can generate valuable data from viewer feedback and actions, adapting the message to generate qualified leads.
To make a video marketing message truly interactive requires a willingness to think beyond the standard long-form video marketing pitch. Video is measurably more effective in capturing and holding viewer attention than text alone – 60% of executives surveyed by Forbes reported that they would watch a video before reading text. But it’s important to remember that a standard pitch video is still a one-size-fits-all solution that lacks personalization.
The most effective approach is to break a longer message down into component parts and then offer prospective customers a menu of modules from which they can choose. This allows prospective customers to focus on the part of the company’s value proposition that is most relevant to them. Each module should end with a call to action – an offer for more information and/or a way to reach out to a sales agent, which maximizes the interactive factor while driving new sales leads.
Another key benefit to this approach is its potential to generate analytics: By using a platform capable of capturing and reporting real-time data, the company can gain incredibly valuable insights into customer preferences. A platform that gathers metrics on all facets of the video interaction – customer views, subsequent clicks, etc. – gives the marketing and sales teams a way to tailor their approach based on what they’ve learned about that customer.
Organizations that use an interactive video strategy are well positioned to capitalize on the rise of mobile video viewing because of the nature of the short module approach: Potential customers who are viewing video on the go generally don’t have time to watch a longer video. This natural advantage, combined with the conversational feel of the format and the possibility of generating powerful analytics, makes an interactive, personalized video strategy ideal for companies looking to generate qualified leads via mobile video.
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Article source: http://www.reelseo.com/personalized-video-deliver-mobile-marketing-message/
May 21, 2013 in Blogs
Hopkinton, MA (PRWEB) May 21, 2013
Flimp Media, a provider of digital video communications and end-to-end video marketing solutions to businesses and organizations, along with ReelSEO and the Web Video Marketing Council have partnered to field an in-depth trends report study to better understand how and to what extent marketing professionals are using video for outbound and inbound marketing and communications. Survey Participants will receive a free advance copy of the 2013 survey and video marketing trends report. To take the survey, please click the link below:
Take the 2013 Online Video Marketing Survey
Marketers understand the value of using video as an effective tool to engage audiences, brand products and services, and create calls to action for clients. In the 2012 Online Video Marketing Survey Report, 81 percent of marketers indicated they used digital video in their marketing programs.
The 2013 Video Marketing Survey examines topics such as:
Take survey here: https://www.surveymonkey.com/s/BNCNJFF.
About Flimp Media
Flimp Media, Inc. is a video marketing and communications solutions company with offices in Boston, MA, New York, NY and Manchester, UK. Our patent pending FLIMP® video marketing platform enables users to create, distribute, and track interactive video postcards and video microsites called flimps® without programming or IT resources for communications, sales and direct marketing.
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Article source: http://www.prweb.com/releases/2013/5/prweb10735467.htm
May 21, 2013 in Blogs
SINGAPORE–Instead on focusing on making viral online videos for marketing purposes, Asian companies should focus on evoking emotional responses in their consumers and need to let consumers take hold of shaping their company brands.
According to Chris Jaques, CEO of MC Saatchi at a panel discussion at Digital Music Matters 2013 here Tuesday, Asian brands are approaching online video advertising with “strategic naivete and shallow intellect”, with companies not giving robust thought into “the deep science of making a good video”.
Many brands here simply want success by creating a viral video, Oscar Prat, managing director of OgilvyOne Singapore, explained, noting this was a “desperate measure”. They fail to realize virality is simply part of the package of what makes a successful advertising campaign, do not know what goes behind a viral video and that viral videos are merely short-term gains to their marketing strategy, not a long-term one, Prat explained.
Jaques agreed, pointing out the most important driver for viral content is emotional arousal. People tend to share online videos that are funny or generate positive emotions in them such as happiness and joy, more than ones that showcase anger.
However, this is in conflict with marketing because creating something special to evoke emotional responses that people have never had is too “surprising” and risky, Jaques explained, noting it could be a double-edged sword that could evoking negative emotions. This is especially so in Asian markets which are still more conservative compared to the West, Jaques added.
“Marketers always want to have that control over consumers’ reaction and the brand, and are scared of losing that control and hate giving the control to the consumer,” Prat said.
In the age where content is king, this is the time for brands to “let themselves go” and give the power to the consumer, John Merrifield, chief creative officer of Google Asia-Pacific pointed out.
Citing football teams as an example, Mark Liversidge, chief marketing officer at CSL, said each team has a unique identity which is created by the community which serves them. The perception of brands are not created by marketers but the consumers, he pointed out.
Brands should find something that is happening in society and start talking about it such as a societal issue or current affair to engage audiences, Prat noted, pointing out the top viral videos on YouTube were often not by companies but individuals who have a strong opinion about something and are able evoke emotions.
Liversidge said: “Start with gathering data on your target audience and find out how to trigger an emotional response. Step back, let the audience shape it and let your brand be an organism that lives on its own.”
The television as a medium for advertising is not dead yet though, Jeffrey Cole, director of the center for the digital future at USC Annenberg School for Communication Information, pointed out in a separate session.
Media outlets do not “die away”, they merely become smaller and gain less traction so television is still an important media outlet, Cole pointed out. For example, the radio used to be the top medium before it was replaced by the TV and newspaper, but instead of “disappearing”, the radio started focusing on delivering music and still exists today.
“Even though online videos and social media are the future of branding, we cannot neglect the fact people still watch television programs and advertising on this platform is still useful in today’s world,” Cole said.
Geraldine Pamphile, vice president of international media distribution of NBA Asia-Pacific, pointed out the company still uses both the digital medium and television medium is such a way they complement and not cannibalize each other. She noted sports programs have traditionally delivered to audiences on television, and “fans” over this broadcast medium have been emotionally attached to the programs and should not be neglected.
NBA Asia-Pacific has been putting more resources in its digital medium distribution, especially on YouTube over the past few years, Pamphile pointed out. Other than uploading sports programs on its YouTube channel immediately after the programs have been lived, they also have exclusive YouTube content not available on TV such as 20 minute highlights of matches and interviews with atheletes.
“To say the television as a medium is dead is inaccurate. Sports is watched by the mass audience and TV will still be a big driver,” Mike Rich, CEO of GroupM ESP, who was on the same panel as Pamphile, pointed out. “You just have to balance it with digital engagement today.”
Article source: http://www.zdnet.com/online-video-marketing-should-focus-on-emotional-response-7000015654/
May 21, 2013 in Blogs
Online video is a fast-growing sales tool precisely because savvy marketers understand how effective it is in grabbing and holding the viewers’ attention. The growth of the medium is especially pronounced in the mobile sector: With more than six billion mobile subscribers using over half of all total mobile data to view videos on the go, sales and marketing professionals are targeting this growing group of potential customers with special apps and geo-specific messaging to drive new revenue.
While the use of mobile video is rapidly ramping up, marketers should also realize that consumer preferences are changing thanks to the ubiquity of online shopping and the global spike in the use of apps: Consumers now expect personalized messaging. Thanks to the use of Big Data and other technology-enabled marketing techniques, it is now the norm for retailers to offer personalized messaging that focuses on products and services the consumer has expressed an interest in through a prior transaction or previous product views.
Makers of video marketing messages can capitalize on these trends with an interactive video strategy that can turn a video marketing pitch into a two-way conversation on any platform, including mobile. With an interactive video approach, marketers can not only engage potential customers with highly compelling, visually appealing messages, they can generate valuable data from viewer feedback and actions, adapting the message to generate qualified leads.
To make a video marketing message truly interactive requires a willingness to think beyond the standard long-form video marketing pitch. Video is measurably more effective in capturing and holding viewer attention than text alone – 60% of executives surveyed by Forbes reported that they would watch a video before reading text. But it’s important to remember that a standard pitch video is still a one-size-fits-all solution that lacks personalization.
The most effective approach is to break a longer message down into component parts and then offer prospective customers a menu of modules from which they can choose. This allows prospective customers to focus on the part of the company’s value proposition that is most relevant to them. Each module should end with a call to action – an offer for more information and/or a way to reach out to a sales agent, which maximizes the interactive factor while driving new sales leads.
Another key benefit to this approach is its potential to generate analytics: By using a platform capable of capturing and reporting real-time data, the company can gain incredibly valuable insights into customer preferences. A platform that gathers metrics on all facets of the video interaction – customer views, subsequent clicks, etc. – gives the marketing and sales teams a way to tailor their approach based on what they’ve learned about that customer.
Organizations that use an interactive video strategy are well positioned to capitalize on the rise of mobile video viewing because of the nature of the short module approach: Potential customers who are viewing video on the go generally don’t have time to watch a longer video. This natural advantage, combined with the conversational feel of the format and the possibility of generating powerful analytics, makes an interactive, personalized video strategy ideal for companies looking to generate qualified leads via mobile video.
Article source: http://www.reelseo.com/personalized-video-deliver-mobile-marketing-message/
May 20, 2013 in Blogs
Just as businesses are catching on to trends in content marketing, with-it content publishers are upping the ante. If you’re still going about content marketing the same ol’ way–posting blogs, retweeting those blogs and participating in the occasional guest post–it’s time to redefine your strategy. Video content is the freshest way to gain the best kind of exposure for your business, and engaging in video content marketing is not quite as scary as it seems. There are just a few steps you need to take and a few tips to keep in mind to get the most out of video content marketing for your business.
Before you review the steps to follow in creating a worthwhile video, it’s important to understand why you should be video marketing in the first place, and what exactly the public is looking for.
The whole point of creating a video to market your business is to get that video shared across social media platforms. That’s just about all you’re after. For this reason, your main objective should be to create a highly compelling video that holds viewers’ attention and makes them think they’re viewing something more meaningful, entertaining or interesting than an advertisement. That being said, let’s make this clear now: DO NOT, by any means, make your video content resemble an ad. Doing so will crush its potential to be shared socially. Unless, of course, you can top the genius of Kmart’s “ship my pants” commercial (unlikely).
There are a few simple qualities the public looks for in a video in order to compel them to engage in social sharing, keeping one or more of these qualities in mind will increase your video’s chances of being shared at a higher rate:
Alright, so now that you know the elements the public wants to see in an online video, you’ve got to figure out how to produce a video of your own. If you’re just starting out, aim to produce a short video that strongly makes use of one or more of the social sharing characteristics mentioned above.
Have a Plan
First, you need a plan: develop your story, and have a beginning, middle and end to your video. Take a professional approach–or your video will not get very far–create a story board, engage in preproduction, and HIRE PROFESSIONALS!
For a quality video, you need a quality team of professionals. Do your research and hire a great film crew or animation team. If your video is going to have a spokesperson or voiceover, get a professional with an engaging demeanor or a voice that demands attention. Also, make sure the final product has been edited by a team of experts for a clean, professional approach.
Don’t forget about music! Don’t use cheap sample audio clips, they won’t get you much respect and they’ll make your video seem low-grade. Get some original music created by an expert so your video really stands out in its own right.
Distribute Well
Once you’ve produced a high-quality video, you need to pick the right outlets for distribution. Of course you must make use of all the social media outlets possible, especially Facebook, Twitter, and at least one or two blogs. Also, make sure to put your own video on your business website, that’s a given!
Next, you need to look into YouTube (and you’ll probably need to do that before you can post a link to Twitter). YouTube is great because it’s free, and it gives your video the most chance of going viral because everyone uses it.
The only bad thing about YouTube is it’s sometimes looked down on because it’s not professional or business related. So now you’ve got to find a well-respected business or industry-centered site that will showcase your video to executives and people in your field. There are many options out there and you’ve got to pick what’s best for your specific content (but you can start with something like Xavy, for example).
Boost Views
Just like your business website, you need to put a little SEO work into your video to encourage viewing. This means you should:
You’ve got to maximize your video hits and SEO is really the best way to do this. Just make sure not to overdo it or try to be sneaky in any way. Don’t overuse keywords, and stay true to your content.
Fortify Your Hard Work
Finally, keep in mind a purpose and a timely occasion for your video to really underpin its importance. Your video content can be quirky and random, but the video’s release should have a point to make: Plan to launch your video leading up to the unveiling of a new product or service to create industry buzz. Perhaps include a press release with your video’s launch or a transcript of the video to send to executives in your industry.
Also, don’t take the one-and-done approach. Aim to produce a video every month or every couple of months depending on your business and budget. The more videos you have, the more you can improve on your strategy and the more attention you’ll gain for your company.
Article source: http://www.reelseo.com/adopting-video-content-strategy-business/
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