June 18, 2013 in Blogs
Thomas M. Carey
CEO
RepChange.Com
Email
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Article source: http://www.sbwire.com/press-releases/repchange-an-online-reputation-management-service-provider-267504.htm
June 18, 2013 in Blogs
Members of PassiveIncomeClass.com have been using this blueprint below over the years generating millions of dollars online and it is being given away for free as a celebration of PassiveIncomeClass.com’s milestone achievement of guiding over 5,000 people ages 18-80 to generate passive income 24/7 on the internet in their spare time.
San Diego, CA (PRWEB) June 18, 2013
Passiveincomeclass.com teaches a true set-it-and-forget-it system about how to work smarter not harder to entrepreneurs, college students, new parents, retirees, stay at home moms and others ages 18-80 even if they have no computer experience by setting up quick, simple, easy automated websites in niches that they like and interest them that are set up one time and continue to make money for them over and over.
This blueprint teaches people how to choose money making opportunities online that they are interested in and passionate about, learn how to create websites in 10 minutes using automated tools, how to get visitors to their site who want to buy, and how to make sales from those visitors.
Blueprint courtesy of PassiveIncomeClass.com:
1) Choose something that interests you and that you are passionate about. This will be your market and will also make sure you enjoy what you are doing.
2) Do what’s called “Keyword Research”. Keyword research means finding the amount of people typing in specific phrases or words every month into major search engines like Google. PassiveIncomeClass.com offers a tool that automatically does steps 3-4 below for you but if you are not a member you could always use a tool like the Google keyword research tool available to everyone at: http://adwords.Google.com/o/KeywordTool
If using the Google keyword research tool, select the “Phrase” match type option for your keywords.
3) You want to look for keywords that have at least 1,000 searches per month. You also need to make sure those keywords have what’s called “buying intent”. For example a keyword like “buy iPhone” means that they person who typed it into the search engine is looking to buy an iPhone.
This means they are not searching for information and they are ready to buy. Keywords that also denote a problem are great because the searcher is looking for a solution. An example could be “How To Train My Dog”. Try to get as many keywords like this as you can, if you can start with 100 or so that would be a great start. Store the keywords into an excel file or something similar.
4) With those keywords you just found that fit the criteria above, you now need to see if there is any competition for those keywords- and if there is you need to see how tough the competition is. You do this by typing your keyword within quotation marks into a search engine like Google. So if your keyword was “buy iphone” you would type it just like that into Google. Once you do that, you will get Google’s results and ranking of results.
What you are really looking for is two things:
a) The amount of results returned by Google. You can see the amount of results right underneath where you just typed it in. You are looking for keywords that return less than 10,000 results. If you do, that means you have a super niche and it will most likely be very easy to dominate the search engines for this keyword.
b) The “Page Rank” of the pages returned by Google. This means how important Google views the results and is usually determined by how many sites link to that specific page. You can use a tool like: http://www.prchecker.info/check_page_rank.php and you can copy and paste the urls (addresses of websites) there to see what their page rank is.
If you have lots of sites on the first page of Google with page rank N/A, 0, 1, this is fantastic news that you can most likely easily dominate those results. If the page ranks are higher like 2,3,4,5,6 or higher you may have a hard time competing and may want to look for another keyword.
If you have keywords that fit criteria A and B, you have a solid winner that will make money for you.
5) Once you’ve found winning keywords it’s time to create a simple website to market a product around a specific keyword. PassiveIncomeClass.com offers website creation tools that can automatically host and create a site in 10 minutes for you, but if you aren’t a member you could always create a quick wordpress blog at wordpress.com.
6) Find or create a product to sell. PassiveIncomeClass.com recommends that if you are brand new that you start by selling other people’s products. This is called affiliate marketing. They take care of the payment processing, order fulfillment, customer service and everything else. You just send them buyers and you get a percentage commission of the sale for doing so. You can find tens of thousands of products to sell at PassiveIncomeClass.com/products.php
7) Sign up for an email autoresponder; like one at PassiveIncomeClass.com/responder.php or whichever other ones you may like. An email autoresponder will become your greatest friend and this is where the marketing magic happens and how you make money when you sleep.
Your website’s purpose will be to entice visitors to get on what’s called an “email list” which means that those visitors have given you their permission to send emails to them about anything. You then create a series of marketing emails that will automatically be sent to a visitors email box that gives away tips, freebies, good information and also your sales message to get them to buy.
8) Do things to increase targeted visitors to your website. There are literally hundreds of ways to do this and all are covered in PassiveIncomeClass.com, however it is highly recommended you write great articles about your niche and do what’s called “article marketing”. This means your articles will be found all over the internet and draw traffic back to your page.
You can also comment on other people’s blogs and forums that are related to your product. You don’t want to spam however, you always want to offer valuable input that is helpful. Your only goal is to get into the top 3 spots into Google, as these 3 spots account for 90% of the traffic for a given keyword. The number 1 spot is around 60%, number 2 spot about 20% and number 3 spot about 10%. If you don’t rank in the top 3 you won’t make money plain and simple.
9) When the traffic comes and people get on your email list with the series of emails you created, you start making money when someone buys a product. It is important to know what to expect so you know that everything is working as it should. For every 100 visitors to your site a realistic expectation is that 10 people will want to get on your email list. For every 10 people on your email list, maybe 1 or 2 will buy something at some point. These are averages.
Depending on the keyword you’ve chosen it may take weeks for this funnel to build up. Do not give up hope. Just wait, be patient, and keep marketing and getting traffic to your site. Results will come. In Passiveincomeclass.com it is talked about how to draw more traffic, and then once that traffic is there how to get 20% or more instead of 10% of people to get on your email list and then how to influence a much higher percentage of people to buy.
PassiveIncomeClass.com has also made a toll-free number (866) 669-0441 available for anyone that has questions.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/6/prweb10823665.htm
June 18, 2013 in Blogs
News
Images
PRWEB.COM Newswire
San Diego, CA (PRWEB) June 18, 2013
Passiveincomeclass.com teaches a true set-it-and-forget-it system about how to work smarter not harder to entrepreneurs, college students, new parents, retirees, stay at home moms and others ages 18-80 even if they have no computer experience by setting up quick, simple, easy automated websites in niches that they like and interest them that are set up one time and continue to make money for them over and over.
This blueprint teaches people how to choose money making opportunities online that they are interested in and passionate about, learn how to create websites in 10 minutes using automated tools, how to get visitors to their site who want to buy, and how to make sales from those visitors.
Blueprint courtesy of PassiveIncomeClass.com:
1) Choose something that interests you and that you are passionate about. This will be your market and will also make sure you enjoy what you are doing.
2) Do what’s called “Keyword Research”. Keyword research means finding the amount of people typing in specific phrases or words every month into major search engines like Google. PassiveIncomeClass.com offers a tool that automatically does steps 3-4 below for you but if you are not a member you could always use a tool like the Google keyword research tool available to everyone at: http://adwords.Google.com/o/KeywordTool
If using the Google keyword research tool, select the “Phrase” match type option for your keywords.
3) You want to look for keywords that have at least 1,000 searches per month. You also need to make sure those keywords have what’s called “buying intent”. For example a keyword like “buy iPhone” means that they person who typed it into the search engine is looking to buy an iPhone.
This means they are not searching for information and they are ready to buy. Keywords that also denote a problem are great because the searcher is looking for a solution. An example could be “How To Train My Dog”. Try to get as many keywords like this as you can, if you can start with 100 or so that would be a great start. Store the keywords into an excel file or something similar.
4) With those keywords you just found that fit the criteria above, you now need to see if there is any competition for those keywords- and if there is you need to see how tough the competition is. You do this by typing your keyword within quotation marks into a search engine like Google. So if your keyword was “buy iphone” you would type it just like that into Google. Once you do that, you will get Google’s results and ranking of results.
What you are really looking for is two things:
a) The amount of results returned by Google. You can see the amount of results right underneath where you just typed it in. You are looking for keywords that return less than 10,000 results. If you do, that means you have a super niche and it will most likely be very easy to dominate the search engines for this keyword.
b) The “Page Rank” of the pages returned by Google. This means how important Google views the results and is usually determined by how many sites link to that specific page. You can use a tool like: http://www.prchecker.info/check_page_rank.php and you can copy and paste the urls (addresses of websites) there to see what their page rank is.
If you have lots of sites on the first page of Google with page rank N/A, 0, 1, this is fantastic news that you can most likely easily dominate those results. If the page ranks are higher like 2,3,4,5,6 or higher you may have a hard time competing and may want to look for another keyword.
If you have keywords that fit criteria A and B, you have a solid winner that will make money for you.
5) Once you’ve found winning keywords it’s time to create a simple website to market a product around a specific keyword. PassiveIncomeClass.com offers website creation tools that can automatically host and create a site in 10 minutes for you, but if you aren’t a member you could always create a quick wordpress blog at wordpress.com.
6) Find or create a product to sell. PassiveIncomeClass.com recommends that if you are brand new that you start by selling other people’s products. This is called affiliate marketing. They take care of the payment processing, order fulfillment, customer service and everything else. You just send them buyers and you get a percentage commission of the sale for doing so. You can find tens of thousands of products to sell at PassiveIncomeClass.com/products.php
7) Sign up for an email autoresponder; like one at PassiveIncomeClass.com/responder.php or whichever other ones you may like. An email autoresponder will become your greatest friend and this is where the marketing magic happens and how you make money when you sleep.
Your website’s purpose will be to entice visitors to get on what’s called an “email list” which means that those visitors have given you their permission to send emails to them about anything. You then create a series of marketing emails that will automatically be sent to a visitors email box that gives away tips, freebies, good information and also your sales message to get them to buy.
8) Do things to increase targeted visitors to your website. There are literally hundreds of ways to do this and all are covered in PassiveIncomeClass.com, however it is highly recommended you write great articles about your niche and do what’s called “article marketing”. This means your articles will be found all over the internet and draw traffic back to your page.
You can also comment on other people’s blogs and forums that are related to your product. You don’t want to spam however, you always want to offer valuable input that is helpful. Your only goal is to get into the top 3 spots into Google, as these 3 spots account for 90% of the traffic for a given keyword. The number 1 spot is around 60%, number 2 spot about 20% and number 3 spot about 10%. If you don’t rank in the top 3 you won’t make money plain and simple.
9) When the traffic comes and people get on your email list with the series of emails you created, you start making money when someone buys a product. It is important to know what to expect so you know that everything is working as it should. For every 100 visitors to your site a realistic expectation is that 10 people will want to get on your email list. For every 10 people on your email list, maybe 1 or 2 will buy something at some point. These are averages.
Depending on the keyword you’ve chosen it may take weeks for this funnel to build up. Do not give up hope. Just wait, be patient, and keep marketing and getting traffic to your site. Results will come. In Passiveincomeclass.com it is talked about how to draw more traffic, and then once that traffic is there how to get 20% or more instead of 10% of people to get on your email list and then how to influence a much higher percentage of people to buy.
PassiveIncomeClass.com has also made a toll-free number (866) 669-0441 available for anyone that has questions.
Read the full story at http://www.prweb.com/releases/2013/6/prweb10823665.htm
Article source: http://www.digitaljournal.com/pr/1311649
June 18, 2013 in Blogs
Related:
Email Marketing, News
Email deliverability leader SendGrid today announced the launch of its new marketing email service. Designed for marketers who need a cost efficient, simple to use service that can reliably send high volumes of email, the new service combines SendGrid’s trademark email deliverability expertise with the ability to quickly and easily design and send marketing emails and track results.
SendGrid’s new service brings disruptive volume-based pricing to the email marketing space. Entrenched Email Service Providers (ESPs) have long held marketers hostage to expensive subscriber-based pricing models, which charge high monthly fees based on the number of subscribers in a company’s database instead of the actual number of emails that are sent. SendGrid works with customers to understand their anticipated monthly volume in order to match them with the appropriate volume-based monthly pricing plan.
The service is designed with the same ease of use principles behind SendGrid’s transactional email service. Marketers can choose from one of many newsletter design templates, build content and newsletter components with a drag drop user interface, quickly and easily create recipient lists, and apply a spam test to emails before sending. Once the newsletter is ready to publish, marketers can distribute to their entire list in seconds and view campaign performance in real time via SendGrid’s newsletter analytics dashboard, which provides insight into delivery rates, opens, clicks, click-through rates, unsubscribe requests and more. Similar to SendGrid’s transactional email service, technical users can leverage an API for the marketing email service and forgo the online interface.
“Our email marketing service is a big opportunity for marketers who have been over-paying for email based on subscriber counts instead of the volume of email they send,” said Robert Phillips, VP Marketing, SendGrid. “We’re introducing the same transparency, fair pricing and ease of use to the marketing email space as we have in the transactional email space.”
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Article source: http://broadwayworld.com/article/Marketing-SendGrid-Launches-Marketing-Email-Service-20130618
June 18, 2013 in Blogs
Marketing professionals only have limited influence at boardroom level, according to a new report.
A survey by the Chartered Institute of Marketing (CIM) found close to a third (30 per cent) of marketers are rarely involved in devising corporate strategy.
Furthermore, only 60 per cent of respondents said they communicate with the boardroom on a regular basis, while a quarter just have occasional access to business leaders.
CIM chief executive Anne Godfrey claimed companies may be missing out by not giving marketers more board level influence.
She said that putting the customer “at the heart” of business decisions is key to overcoming the challenging economic climate and this is where marketing can help.
However, Nick Turner, a partner in marketing and insight practice at Deloitte – which contributed to the survey – warned that influence has to be earned and is not a “birthright” of marketing.
He said this can be done by orienting the businesses around an “appreciation of the customer”.
Article source: http://www.odgersberndtson.co.uk/gb/news-knowledge/news/article/marketing-needs-greater-boardroom-influence-6834/
June 17, 2013 in Blogs
VishSoft Solutions® has announced their best and affordable special packages related to Internet Marketing for their loyal customers and in Internet Marketing services VishSoft Solutions listed many services which is helpful for promoting any business online for getting exposure for different types of businesses their broad services includes services as listed are SEO Copy writing, Organic Search Engine Optimization, Local Business Optimization, Social Media Optimization to different social networks for better brand promotion, PPC Campaign Management, Online Positioning, Link Building, Submissions of Press Release/Article Marketing, Affiliate Marketing, Email and Banner Campaigns Marketing, Brochure Creation, Google Penguin and Panda Recovery Services and many more services with better, effective and guaranteed results in SEO, SMO, SERP and SEM Services with just under $150 – $170.
According to Vishal Sharma, CEO at VishSoft Solutions, he says every business now needs a better visibility over the internet and all major search engines because now every people firstly go to search engine like Google for searching anything for their daily needs and if your business website is not in Top 10 or 20 results so it means you are losing your business at daily basis but through internet presence and visibility your business get exposure to showcase your business products and services direct to your clients. So it’s important that your business has to be a brand visibility as there is so much competition out there.
VishSoft Solutions have been ranked as one of the top companies in India who provides best (vishsoftsolutions.com)SEO Guaranteed Results and has been rated the Top 5 companies in India and are the best SEO services provider company for small business around the world.
VishSoft Solutions continuously grow each day with their loyal customers not only from India but also from Australia, USA, Canada, Atlanta, Singapore and providing great results to achieve their clients’ goals. Company also contributes to supporting different types of companies to providing better visibility by providing free seminars for sharing and understands what the new technology holds for their business growth.
About VishSoft Solutions
VishSoft Solutions (vishsoftsolutions.com) is an SEO Services Provider Company based in Faridabad, New Delhi, India offers the best SEO Guaranteed Results to provide business a new era for providing online presence with a professional SEO expert team for their needs.
They provide various online services with experienced and high qualified professional staff team members who will provide effective and better results with smarter ways in Search Engine and Search Media Optimization.
VishSoft Solutions handle both offshore and onshore projects, and has clients from across US, India, U.K. and Australia in various limitless ranging from home based solutions to educational to consumer products.
Article source: http://www.newswiretoday.com/news/130090/
June 17, 2013 in Blogs
Due to the constant evolution of search engine algorithms, it’s important to keep your SEO practices up to date. If Google Panda and Penguin (and now, Penguin 2.0) have proven anything, it’s that some techniques quickly become outdated. Many tactics that worked last year are completely ineffective now. That’s why it’s necessary to make the proper adjustments along the way. Let’s take a look at some of the top SEO trends of 2013 and how to use them to benefit your campaign.
Mobile, Mobile, Mobile
A few years ago, mobile devices like smartphones and tablets were just starting to catch on. According to Marketing Land, almost 40 percent of people are now accessing the Internet via mobile devices. When it comes to social media, that figure is even higher at 55 percent. If this growth pattern continues, half of all Internet browsing will be done on mobile devices within a few years.
This means it’s never been more important to adapt to this trend and make your website content mobile-friendly. Otherwise, you’re giving up traffic, conversions and sales. Even if you offer a fantastic product/service and have a great-looking site, mobile users are likely to go to competitors when they have a negative experience on your website due to its lack of mobile-optimization and become frustrated. Luckily, there are a few ways to meet the demand for mobile.
• Create a mobile version of a website
• Implement responsive web design (RWD)
• Utilize a WordPress plugin like UppSite to convert a site into an HTML 5 app
Each of these strategies has advantages and disadvantages, but can help you capitalize on the mobile trend. Creating an alternate mobile version tends to be less expensive than RWD, but causes you to lose valuable link-juice and SEO “equity.”
RWD is more expensive, but ensures a seamless experience for users regardless of screen size or mobile device. Additionally, RWD preserves SEO value for users performing searches from their mobile device. All things considered, I recommend RWD.
Search Engine Manipulation Has Become Much More Difficult
In the past, it was often possible to perform a little keyword research, mindlessly stuff keywords into a body of text while offering little value and climb the rankings. Things have changed quite a bit since then. With Panda, Google officially waged war on webmasters who use black-hat SEO techniques to manipulate search engines and frowned upon poor onsite user experience. Matt Cutts, the head of search quality at Google, has made it abundantly clear that web spam won’t be tolerated and that quality content is crucial.
To climb the rankings, it usually requires content that’s legitimately entertaining and/or provides value that people can feel. When content meets these criteria, it tends to get shared naturally on relevant websites, which increases the number of inbound links it receives. Using underhanded techniques like paying for links, spinning articles, creating links on irrelevant sites and general spam now have a negative effect, since the release of Google Penguin.
Even if you do somehow manage to get on the first page of Google’s search results, visitors will quickly leave and never return if there’s no real value. The best way to get ahead is to give your audience what they want. By focusing on quality and putting forth enough effort, your site should flourish, maintain solid rankings and be protected from future algorithm changes.
Longer Content Has Become More Important
While it’s still possible to rank well with shorter articles ranging from 300 to 500 words, it’s advantageous to create longer articles that are more in depth. A study by Moz has shown that the higher the word count, the more links an article will get. Since the quantity and quality of backlinks are the strongest factor in the ranking algorithm, longer articles tend to result in higher rankings, more inbound links and more website traffic.
For this reason, it’s more beneficial for webmasters to create a handful of 1,000+ word articles instead of dozens of 400-word or less articles. At the same time, it’s important to stay away from fluff or filler content while giving readers enough details to properly drive a point home. When discussing complex information, use plenty of examples for clarification and try to provide images or data analysis when possible.
Join the Social Media Bandwagon
Social media is no longer simply a way for people to keep in touch with friends and family. It’s become a way of life and the medium through which a massive amount of information is shared every day. According to Statistic Brain, Facebook alone had 1.2 billion users as of November, 2012. Also, a total of 2.9 billion hours are spent on YouTube each month. With mobile use on the rise, it’s now possible for people to access their social media accounts on the go, which has further increased these numbers.
In order to boost your SEO power, get on board with social media. One of the easiest ways to do this is by making it convenient for people to share your content on the social media networks of their choice. By installing social share buttons, readers can quickly and easily share your content on their profiles, allowing their followers/friends to have instant access. Coaxing visitors to share information with a well-placed call-to-action is also helpful.
Besides this, establish a social media presence on at least Twitter, Facebook and Google+ if you haven’t done so already. Creating a network and posting content where your audience spends time can quickly bring exposure for your brand and website, leading to increased website traffic, leads and sales. While the exact correlation between social shares and search engine rankings has been heavily debated, most experts agree that social shares offer at least some benefit to an SEO campaign.
Integrating Multimedia
Traditional text-based content is still a fundamental part of SEO. Since search engines crawl content and learn its meaning via text, it’s important to optimize your text content accordingly. However, using multimedia such as pictures and videos has become more important. According to Search Engine Watch, images increase post interaction; videos have the same effect, but quite it’s not as substantial. By including pictures and videos within textual content, you can reach your audience on a deeper level than by only providing text.
Multimedia enhances the user experience and makes people more likely to form an emotional bond with your content (ie, evoke an emotion from them), making them much more likely to share it and link to it (both of which are SEO gold). If you’re trying to demonstrate the nuts and bolts of a concept or how something works, utilizing multimedia can make it much easier. This way, an abstract concept can be understood with greater ease. There are a few techniques that improve the effectiveness of multimedia even more. For images, this includes:
• Adding a relevant description with the right keywords
• Adding relevant tags
• Including captions when appropriate
For videos, this includes:
• Adding a summary
• Including relevant tags
• Adding a transcript
By using multimedia, you’re increasing the likelihood that content gets shared. Following a few extra steps will make it easier for search engines to crawl pictures and videos so they will understand what the multimedia is about. This should result in a little extra SEO juice that can raise you above competitors and achieve a higher position.
Google Authorship
In 2013, the adoption of Google Authorship has soared as industry professionals and business owners have come to realize its importance. Not only does successful implementation provide a boost to click-through rates in organic search results, Google has stated that it actually provides a ranking boost to content. It’s rare for Google to confirm anything that affects rankings (due to their desire to protect their algorithm), so when Google makes such a clear statement about something like this, it’s worth paying attention to.
Conclusion
In summary, the top trends of SEO in 2013 are:
• The rapid increase in the importance of mobile optimization
• The death of old, black-hat SEO webspam tactics
• Longer, richer content is ranking better than shorter content
• Social media marketing is imperative to a successful SEO campaign
• Integrating multimedia within text-based content improves and enhances content rankings
• Google authorship is playing a major role in search engine rankings and click-through rates
Did I miss any trends? Let me know in the comments!
Follow Jayson DeMers on Twitter:
www.twitter.com/jaysondemers
Article source: http://www.huffingtonpost.com/jayson-demers/the-top-seo-trends-of-2013_b_3403393.html
June 17, 2013 in Blogs
Due to the constant evolution of search engine algorithms, it’s important to keep your SEO practices up to date. If Google Panda and Penguin (and now, Penguin 2.0) have proven anything, it’s that some techniques quickly become outdated. Many tactics that worked last year are completely ineffective now. That’s why it’s necessary to make the proper adjustments along the way. Let’s take a look at some of the top SEO trends of 2013 and how to use them to benefit your campaign.
Mobile, Mobile, Mobile
A few years ago, mobile devices like smartphones and tablets were just starting to catch on. According to Marketing Land, almost 40 percent of people are now accessing the Internet via mobile devices. When it comes to social media, that figure is even higher at 55 percent. If this growth pattern continues, half of all Internet browsing will be done on mobile devices within a few years.
This means it’s never been more important to adapt to this trend and make your website content mobile-friendly. Otherwise, you’re giving up traffic, conversions and sales. Even if you offer a fantastic product/service and have a great-looking site, mobile users are likely to go to competitors when they have a negative experience on your website due to its lack of mobile-optimization and become frustrated. Luckily, there are a few ways to meet the demand for mobile.
• Create a mobile version of a website
• Implement responsive web design (RWD)
• Utilize a WordPress plugin like UppSite to convert a site into an HTML 5 app
Each of these strategies has advantages and disadvantages, but can help you capitalize on the mobile trend. Creating an alternate mobile version tends to be less expensive than RWD, but causes you to lose valuable link-juice and SEO “equity.”
RWD is more expensive, but ensures a seamless experience for users regardless of screen size or mobile device. Additionally, RWD preserves SEO value for users performing searches from their mobile device. All things considered, I recommend RWD.
Search Engine Manipulation Has Become Much More Difficult
In the past, it was often possible to perform a little keyword research, mindlessly stuff keywords into a body of text while offering little value and climb the rankings. Things have changed quite a bit since then. With Panda, Google officially waged war on webmasters who use black-hat SEO techniques to manipulate search engines and frowned upon poor onsite user experience. Matt Cutts, the head of search quality at Google, has made it abundantly clear that web spam won’t be tolerated and that quality content is crucial.
To climb the rankings, it usually requires content that’s legitimately entertaining and/or provides value that people can feel. When content meets these criteria, it tends to get shared naturally on relevant websites, which increases the number of inbound links it receives. Using underhanded techniques like paying for links, spinning articles, creating links on irrelevant sites and general spam now have a negative effect, since the release of Google Penguin.
Even if you do somehow manage to get on the first page of Google’s search results, visitors will quickly leave and never return if there’s no real value. The best way to get ahead is to give your audience what they want. By focusing on quality and putting forth enough effort, your site should flourish, maintain solid rankings and be protected from future algorithm changes.
Longer Content Has Become More Important
While it’s still possible to rank well with shorter articles ranging from 300 to 500 words, it’s advantageous to create longer articles that are more in depth. A study by Moz has shown that the higher the word count, the more links an article will get. Since the quantity and quality of backlinks are the strongest factor in the ranking algorithm, longer articles tend to result in higher rankings, more inbound links and more website traffic.
For this reason, it’s more beneficial for webmasters to create a handful of 1,000+ word articles instead of dozens of 400-word or less articles. At the same time, it’s important to stay away from fluff or filler content while giving readers enough details to properly drive a point home. When discussing complex information, use plenty of examples for clarification and try to provide images or data analysis when possible.
Join the Social Media Bandwagon
Social media is no longer simply a way for people to keep in touch with friends and family. It’s become a way of life and the medium through which a massive amount of information is shared every day. According to Statistic Brain, Facebook alone had 1.2 billion users as of November, 2012. Also, a total of 2.9 billion hours are spent on YouTube each month. With mobile use on the rise, it’s now possible for people to access their social media accounts on the go, which has further increased these numbers.
In order to boost your SEO power, get on board with social media. One of the easiest ways to do this is by making it convenient for people to share your content on the social media networks of their choice. By installing social share buttons, readers can quickly and easily share your content on their profiles, allowing their followers/friends to have instant access. Coaxing visitors to share information with a well-placed call-to-action is also helpful.
Besides this, establish a social media presence on at least Twitter, Facebook and Google+ if you haven’t done so already. Creating a network and posting content where your audience spends time can quickly bring exposure for your brand and website, leading to increased website traffic, leads and sales. While the exact correlation between social shares and search engine rankings has been heavily debated, most experts agree that social shares offer at least some benefit to an SEO campaign.
Integrating Multimedia
Traditional text-based content is still a fundamental part of SEO. Since search engines crawl content and learn its meaning via text, it’s important to optimize your text content accordingly. However, using multimedia such as pictures and videos has become more important. According to Search Engine Watch, images increase post interaction; videos have the same effect, but quite it’s not as substantial. By including pictures and videos within textual content, you can reach your audience on a deeper level than by only providing text.
Multimedia enhances the user experience and makes people more likely to form an emotional bond with your content (ie, evoke an emotion from them), making them much more likely to share it and link to it (both of which are SEO gold). If you’re trying to demonstrate the nuts and bolts of a concept or how something works, utilizing multimedia can make it much easier. This way, an abstract concept can be understood with greater ease. There are a few techniques that improve the effectiveness of multimedia even more. For images, this includes:
• Adding a relevant description with the right keywords
• Adding relevant tags
• Including captions when appropriate
For videos, this includes:
• Adding a summary
• Including relevant tags
• Adding a transcript
By using multimedia, you’re increasing the likelihood that content gets shared. Following a few extra steps will make it easier for search engines to crawl pictures and videos so they will understand what the multimedia is about. This should result in a little extra SEO juice that can raise you above competitors and achieve a higher position.
Google Authorship
In 2013, the adoption of Google Authorship has soared as industry professionals and business owners have come to realize its importance. Not only does successful implementation provide a boost to click-through rates in organic search results, Google has stated that it actually provides a ranking boost to content. It’s rare for Google to confirm anything that affects rankings (due to their desire to protect their algorithm), so when Google makes such a clear statement about something like this, it’s worth paying attention to.
Conclusion
In summary, the top trends of SEO in 2013 are:
• The rapid increase in the importance of mobile optimization
• The death of old, black-hat SEO webspam tactics
• Longer, richer content is ranking better than shorter content
• Social media marketing is imperative to a successful SEO campaign
• Integrating multimedia within text-based content improves and enhances content rankings
• Google authorship is playing a major role in search engine rankings and click-through rates
Did I miss any trends? Let me know in the comments!
Follow Jayson DeMers on Twitter:
www.twitter.com/jaysondemers
Article source: http://www.huffingtonpost.com/jayson-demers/the-top-seo-trends-of-2013_b_3403393.html
June 17, 2013 in Blogs
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Article source: http://www.newswiretoday.com/news/130090/
June 17, 2013 in Blogs
Over the past few years, marketing automation has continued to gain influence. For most organizations it’s now a crucial piece of the marketing puzzle. This is especially true of the B2B sector.
I didn’t realize the full capabilities of marketing automation platforms until relatively recently. Since then the revelations have been an ongoing source of excitement.
One of the key points that has caught my attention is the high level of synchronicity that exists between marketing automation platform strategies and my experience with “search” and “top of the funnel” marketing. By identifying and exploring these parallels I’ve been able to greatly improve my understanding and the results from both disciplines.
I want to share some of these revelations with you by discussing three of the key areas where these two disciplines overlap and complement each other.
A point that’s often over-looked when organizations begin building a business case for a marketing automation platform is content. One of the key selling points of any marketing automation platform is its ability to streamline and improve engagement.
The problem is, if there’s nothing for your prospects to engage withyou will have no engagement. That’s where content comes in.
The variety, volume, and velocity of the content you produce is the only way to fill the top of the funnel and to give leads a reason to continue the conversation. Simply put, marketing automation needscontent.
This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and infographics is great for those of us living in the top of the funnel. The content that will be created can be utilized and repurposed for SEO, PPC and content marketing.
For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart a piece of the whitepaper and turn it into a blog post, web page or PR piece. This can be done on a separate budget that doesn’t hit the search marketing team’s (shh.. don’t let the automation team catch on). Additionally, this whitepaper can be used behind gated lead forms via PPC campaigns. These shared resources are good for the entire company.
Word of caution: I’m not advocating duplicate content or content “spinning“. There’s a fine line between repurposing good content and making Google angry. Let’s look at some good and bad examples:
Bad:
Good:
Most marketing automation technologies (e.g. Marketo, Act-On, Pardot, Eloqua etc.) will provide deep behavior insights and analytics. This data can be extremely useful, not just for increasing engagement and conversions at the bottom of the funnel, but also for top of the funnel activities. How?
Marketing automation platforms have the ability to deliver dynamic content based on visitor data and demographics. This is extremely powerful for marketing initiative. For the purpose of this post let’s explore how this can help with our search efforts:
Advanced marketing automation platforms can have a huge impact on your engagement, conversions, and new business. It can improve the way your organization handles prospects at the “bottom of the funnel”. But the data and insights can also help improve “top of funnel” activities and performance from initiatives like SEO, SEM, social, and content marketing.
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Article source: http://searchenginewatch.com/article/2269653/Marketing-Automation-Search-3-Strategies-for-Mutual-Success
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