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Publicist and SEO Video Marketing Visionary Is Now Offering Business … – Virtual

June 19, 2013 in Blogs

Publicist Hopeton Hewett owns Omaha’s premier SEO firm Intellectual Expansionist Marketing. With Mr. Hewett constantly finding ways to expand his businesses services they now provide business representation to their clients.

Miami, FL (PRWEB) June 16, 2013

As a Omaha area publicist Hopeton Hewett’s life is all but ordinary. Owning the best SEO service in the city Mr. Hewett has been on a path to greatness since 2013 began. Starting his journey in the end of 2012 Mr. Hewett started designing websites to pass the time after his grandfather’s death. After learning how to use the craft to market he went on to expand his abilities into:

Graphic Design

Video Marketing

Online Advertising

Search Engine Optimization

Social Media Marketing

Content Writing

Getting off to a rough start in 2013 Mr. Hewett started his online marketing business Intellectual Expansionist Marketing. Using all the skills that he acquired through out the passing year he joined them together to become a communication and digital content strategist. Utilizing what he’d learned by promoting his carpet cleaning website the owner of Intellectual Expansionist Marketing learned to craft publicity and online advertising campaigns. Looking towards the future Mr. Hewett realized that to make a standing impact on the world he would have to become an inspirational figure and to reach his goals he’d have to become his own publicist.

Becoming his own public relations and business representative Hopeton realized he displays a unique talent by being able to communicating with people. No matter who he talks to he can identify and communicate with any one regardless of race, color, background or creed. Mr. Hewett has used this ability to promote and sell the services of Intellectual Expansionist Marketing and thinks it’s time to start helping other business owners by offering representation. The owner of Intellectual Expansionist Marketing is some what of a social chameleon but knows how to listen and can talk to anyone about anything. This is why Mr. Hewett is the perfect candidate to fight for the best interests of any business.

“I realized early on that I’m not an individual person but all individuals inside a person” says Mr. Hewett. He continues by saying “The best way to describe it is I become what I need to succeed at business and I’m ready to help others do the same.”

Mr. Hewett will be promoting his new business representation services through blogging, social media and online advertising. Every situation is different so to receive a quote on business representation services potential customers should call Mr. Hewett at 402-547-7883 or visit the Intellectual Expansionist Marketing website for more details.

About Intellectual Expansionist Marketing and Advertising:

Owned by professional multimedia marketer Hopeton Hewett Intellectual Expansionist Marketing and Advertising is an online promotional service, providing SEO, SEM, digital advertising and online marketing to their clients that generate real results.

Contact: Hopeton Hewett

Phone: 1-402-547-7883

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebpublicist-services-pr-seo/business-representation/prweb10838975.htm

Article source: http://www.virtual-strategy.com/2013/06/16/publicist-and-seo-video-marketing-visionary-now-offering-business-representation-services

Publicist and SEO Video Marketing Visionary Is Now Offering Business …

June 18, 2013 in Blogs

Publicist Hopeton Hewett owns Omaha’s premier SEO firm Intellectual Expansionist Marketing. With Mr. Hewett constantly finding ways to expand his businesses services they now provide business representation to their clients.

Miami, FL (PRWEB) June 16, 2013

As a Omaha area publicist Hopeton Hewett’s life is all but ordinary. Owning the best SEO service in the city Mr. Hewett has been on a path to greatness since 2013 began. Starting his journey in the end of 2012 Mr. Hewett started designing websites to pass the time after his grandfather’s death. After learning how to use the craft to market he went on to expand his abilities into:

Graphic Design

Video Marketing

Online Advertising

Search Engine Optimization

Social Media Marketing

Content Writing

Getting off to a rough start in 2013 Mr. Hewett started his online marketing business Intellectual Expansionist Marketing. Using all the skills that he acquired through out the passing year he joined them together to become a communication and digital content strategist. Utilizing what he’d learned by promoting his carpet cleaning website the owner of Intellectual Expansionist Marketing learned to craft publicity and online advertising campaigns. Looking towards the future Mr. Hewett realized that to make a standing impact on the world he would have to become an inspirational figure and to reach his goals he’d have to become his own publicist.

Becoming his own public relations and business representative Hopeton realized he displays a unique talent by being able to communicating with people. No matter who he talks to he can identify and communicate with any one regardless of race, color, background or creed. Mr. Hewett has used this ability to promote and sell the services of Intellectual Expansionist Marketing and thinks it’s time to start helping other business owners by offering representation. The owner of Intellectual Expansionist Marketing is some what of a social chameleon but knows how to listen and can talk to anyone about anything. This is why Mr. Hewett is the perfect candidate to fight for the best interests of any business.

“I realized early on that I’m not an individual person but all individuals inside a person” says Mr. Hewett. He continues by saying “The best way to describe it is I become what I need to succeed at business and I’m ready to help others do the same.”

Mr. Hewett will be promoting his new business representation services through blogging, social media and online advertising. Every situation is different so to receive a quote on business representation services potential customers should call Mr. Hewett at 402-547-7883 or visit the Intellectual Expansionist Marketing website for more details.

About Intellectual Expansionist Marketing and Advertising:

Owned by professional multimedia marketer Hopeton Hewett Intellectual Expansionist Marketing and Advertising is an online promotional service, providing SEO, SEM, digital advertising and online marketing to their clients that generate real results.

Contact: Hopeton Hewett

Phone: 1-402-547-7883

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebpublicist-services-pr-seo/business-representation/prweb10838975.htm

Article source: http://www.watchlistnews.com/2013/06/17/publicist-and-seo-video-marketing-visionary-is-now-offering-business-representation-services/

RepChange – An Online Reputation Management Service Provider

June 18, 2013 in Blogs

Thomas M. Carey
CEO
RepChange.Com
Email

Follow RepChange.Com:

Article source: http://www.sbwire.com/press-releases/repchange-an-online-reputation-management-service-provider-267504.htm

An 8-step Blueprint from PassiveIncomeClass.com That Really Works on How to …

June 18, 2013 in Blogs

Members of PassiveIncomeClass.com have been using this blueprint below over the years generating millions of dollars online and it is being given away for free as a celebration of PassiveIncomeClass.com’s milestone achievement of guiding over 5,000 people ages 18-80 to generate passive income 24/7 on the internet in their spare time.

San Diego, CA (PRWEB) June 18, 2013

Passiveincomeclass.com teaches a true set-it-and-forget-it system about how to work smarter not harder to entrepreneurs, college students, new parents, retirees, stay at home moms and others ages 18-80 even if they have no computer experience by setting up quick, simple, easy automated websites in niches that they like and interest them that are set up one time and continue to make money for them over and over.

This blueprint teaches people how to choose money making opportunities online that they are interested in and passionate about, learn how to create websites in 10 minutes using automated tools, how to get visitors to their site who want to buy, and how to make sales from those visitors.

Blueprint courtesy of PassiveIncomeClass.com:

1) Choose something that interests you and that you are passionate about. This will be your market and will also make sure you enjoy what you are doing.

2) Do what’s called “Keyword Research”. Keyword research means finding the amount of people typing in specific phrases or words every month into major search engines like Google. PassiveIncomeClass.com offers a tool that automatically does steps 3-4 below for you but if you are not a member you could always use a tool like the Google keyword research tool available to everyone at: http://adwords.Google.com/o/KeywordTool

If using the Google keyword research tool, select the “Phrase” match type option for your keywords.

3) You want to look for keywords that have at least 1,000 searches per month. You also need to make sure those keywords have what’s called “buying intent”. For example a keyword like “buy iPhone” means that they person who typed it into the search engine is looking to buy an iPhone.

This means they are not searching for information and they are ready to buy. Keywords that also denote a problem are great because the searcher is looking for a solution. An example could be “How To Train My Dog”. Try to get as many keywords like this as you can, if you can start with 100 or so that would be a great start. Store the keywords into an excel file or something similar.

4) With those keywords you just found that fit the criteria above, you now need to see if there is any competition for those keywords- and if there is you need to see how tough the competition is. You do this by typing your keyword within quotation marks into a search engine like Google. So if your keyword was “buy iphone” you would type it just like that into Google. Once you do that, you will get Google’s results and ranking of results.

What you are really looking for is two things:

a) The amount of results returned by Google. You can see the amount of results right underneath where you just typed it in. You are looking for keywords that return less than 10,000 results. If you do, that means you have a super niche and it will most likely be very easy to dominate the search engines for this keyword.

b) The “Page Rank” of the pages returned by Google. This means how important Google views the results and is usually determined by how many sites link to that specific page. You can use a tool like: http://www.prchecker.info/check_page_rank.php and you can copy and paste the urls (addresses of websites) there to see what their page rank is.

If you have lots of sites on the first page of Google with page rank N/A, 0, 1, this is fantastic news that you can most likely easily dominate those results. If the page ranks are higher like 2,3,4,5,6 or higher you may have a hard time competing and may want to look for another keyword.

If you have keywords that fit criteria A and B, you have a solid winner that will make money for you.

5) Once you’ve found winning keywords it’s time to create a simple website to market a product around a specific keyword. PassiveIncomeClass.com offers website creation tools that can automatically host and create a site in 10 minutes for you, but if you aren’t a member you could always create a quick wordpress blog at wordpress.com.

6) Find or create a product to sell. PassiveIncomeClass.com recommends that if you are brand new that you start by selling other people’s products. This is called affiliate marketing. They take care of the payment processing, order fulfillment, customer service and everything else. You just send them buyers and you get a percentage commission of the sale for doing so. You can find tens of thousands of products to sell at PassiveIncomeClass.com/products.php

7) Sign up for an email autoresponder; like one at PassiveIncomeClass.com/responder.php or whichever other ones you may like. An email autoresponder will become your greatest friend and this is where the marketing magic happens and how you make money when you sleep.

Your website’s purpose will be to entice visitors to get on what’s called an “email list” which means that those visitors have given you their permission to send emails to them about anything. You then create a series of marketing emails that will automatically be sent to a visitors email box that gives away tips, freebies, good information and also your sales message to get them to buy.

8) Do things to increase targeted visitors to your website. There are literally hundreds of ways to do this and all are covered in PassiveIncomeClass.com, however it is highly recommended you write great articles about your niche and do what’s called “article marketing”. This means your articles will be found all over the internet and draw traffic back to your page.

You can also comment on other people’s blogs and forums that are related to your product. You don’t want to spam however, you always want to offer valuable input that is helpful. Your only goal is to get into the top 3 spots into Google, as these 3 spots account for 90% of the traffic for a given keyword. The number 1 spot is around 60%, number 2 spot about 20% and number 3 spot about 10%. If you don’t rank in the top 3 you won’t make money plain and simple.

9) When the traffic comes and people get on your email list with the series of emails you created, you start making money when someone buys a product. It is important to know what to expect so you know that everything is working as it should. For every 100 visitors to your site a realistic expectation is that 10 people will want to get on your email list. For every 10 people on your email list, maybe 1 or 2 will buy something at some point. These are averages.

Depending on the keyword you’ve chosen it may take weeks for this funnel to build up. Do not give up hope. Just wait, be patient, and keep marketing and getting traffic to your site. Results will come. In Passiveincomeclass.com it is talked about how to draw more traffic, and then once that traffic is there how to get 20% or more instead of 10% of people to get on your email list and then how to influence a much higher percentage of people to buy.

PassiveIncomeClass.com has also made a toll-free number (866) 669-0441 available for anyone that has questions.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/6/prweb10823665.htm

Article source: http://www.watchlistnews.com/2013/06/18/an-8-step-blueprint-from-passiveincomeclass-com-that-really-works-on-how-to-make-any-amount-of-passive-income-on-the-internet/

Effective Ways to Make Money Online Fast by Slydingo

June 18, 2013 in Blogs

Effective Ways to Make Money Online Fast by Slydingo


New York, NY — A lot of people nowadays are desperately seeking a way to make their financial ends meet.

The Internet is packed with numerous opportunities where you can locate ways to make money online fast.

Finding the easiest way to make money online does not fit each person’s idea of creating additional income. Though there are numerous ways to generate income online, these does not mean it is a quick-rich system. Yet, there are countless ways to make money online.

The best way today to make money online is finding a new good and powerful network marketing opportunity that offer a great product or service, cheap to join, and have a powerful pay plan.

About Slydingo:

It is way easier to make a lot of money with some network marketing opportunities. There are also many freelancing websites on the net wherein you can easily connect, furnish your profile or return to and apply to a task. These are one of the effective ways of earning money online. Making money online actually depends on what you deem easy for yourself and your personal skills and talents. This makes duplicating a successful process for one person not as easy as it would appear.

Some of the tips may be ingenious, others may seem devious, and even more might just seem completely crazy, yet all are honestly true tales of success that you can read further at http://slydingo.com.

Company: Slydingo
Contact: Sylvia Dingo
Phone: (212) – 255 – 1519
Email: info[@]Slydingo.com

Article source: http://onvideogames.net/pressreleases/1230/effective-ways-to-make-money-online-fast-by-slydingo/

Social CRM Batchbook Celebrates 50th Annual Small Business Week with …

June 18, 2013 in Blogs

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June 17, 2013 —

Social CRM Batchbook Celebrates 50th Annual Small Business Week with Biggest Small Business Superhero Contest Yet

Providence, RI (PRWEB) June 17, 2013

Batchbook, makers of a social CRM cloud-based software built for small business, has teamed up with 17 other companies to offer three incredible Small Business Makeover prize packs (valued at over $10,000.00) to the contest winners. Plus, every entrant will receive 50 free business cards from MOO and free access to Silver Lining Limited’s summer boot camp program (a $299 value), which teaches small biz owners who are struggling with the issues of “too little time and too little money” how to effectively deal with time capacity issues and begin the process of building an actionable year-long financial growth plan.

The prize packages include free software, marketing materials, consulting, design services and other tools to help small businesses spruce up their business and become more organized and efficient.

To enter, small business owners are invited to visit Batchbooks Facebook page to fill out a brief questionnaire. Each entrant can choose their small business superpower and then write a short paragraph about how this superpower helps them run their business.

Click

This contest is a fun way for us to connect with small business owners who are doing amazing things. It really does take a superhero to run a small business! says Christelle Lachapelle, Batchbooks Brand Manager and coordinator of the sixth Annual Small Business Superhero Contest.

Past winners have included Secret Chocolatier, Yoga Sherpa, When I Grow Up Coach and RetroRazor.

This years co-sponsors are Batchbook, BoostSuite, Cazoomi, Direct Mail Manager, Edocr, My Emma, Formstack, FreshBooks, Google Gooru, Grasshopper, Janrain, MOO, 99designs, Olark, RightSignature, ScreenSteps Live, Shoeboxed and Silver Lining Limited.

For more details about the 6th Annual Small Business Superhero Contest, or to request an interview, please email pr(at)batchblue.com.

About Batchbook:

Batchbook is a software company based in Providence, RI, founded in 2006. Their social CRM software is designed for small businesses and organizations. Batchbook provides an affordable, cloud-accessible solution that is easy to adopt as an individual or a team. Its feature set includes full contact details management, social integration, to-do list, advanced searching, list building and reporting. Batchbook takes a unique approach to contact management, encouraging users to maintain smaller lists, make more personal contact, and to build a culture of openness and teamwork.

Press Contact
Christelle Lachapelle
Brand Manager
pr (at) batchblue (dot) com

Read the full story at http://www.prweb.com/releases/2013/6/prweb10835921.htm.


Article source: http://enterpriseapps.itbusinessnet.com/article/Social-CRM-Batchbook-Celebrates-50th-Annual-Small-Business-Week-with-Biggest-Small-Business-Superhero-Contest-Yet-2658257

An 8-step Blueprint from PassiveIncomeClass.com That Really Works on How to …

June 18, 2013 in Blogs


 News
 
 Images

An 8-step Blueprint from PassiveIncomeClass.com That Really Works on How to Make Any Amount of Passive Income on the Internet

PRWEB.COM Newswire

San Diego, CA (PRWEB) June 18, 2013

Passiveincomeclass.com teaches a true set-it-and-forget-it system about how to work smarter not harder to entrepreneurs, college students, new parents, retirees, stay at home moms and others ages 18-80 even if they have no computer experience by setting up quick, simple, easy automated websites in niches that they like and interest them that are set up one time and continue to make money for them over and over.

This blueprint teaches people how to choose money making opportunities online that they are interested in and passionate about, learn how to create websites in 10 minutes using automated tools, how to get visitors to their site who want to buy, and how to make sales from those visitors.

Blueprint courtesy of PassiveIncomeClass.com:

1) Choose something that interests you and that you are passionate about. This will be your market and will also make sure you enjoy what you are doing.

2) Do what’s called “Keyword Research”. Keyword research means finding the amount of people typing in specific phrases or words every month into major search engines like Google. PassiveIncomeClass.com offers a tool that automatically does steps 3-4 below for you but if you are not a member you could always use a tool like the Google keyword research tool available to everyone at: http://adwords.Google.com/o/KeywordTool

If using the Google keyword research tool, select the “Phrase” match type option for your keywords.

3) You want to look for keywords that have at least 1,000 searches per month. You also need to make sure those keywords have what’s called “buying intent”. For example a keyword like “buy iPhone” means that they person who typed it into the search engine is looking to buy an iPhone.

This means they are not searching for information and they are ready to buy. Keywords that also denote a problem are great because the searcher is looking for a solution. An example could be “How To Train My Dog”. Try to get as many keywords like this as you can, if you can start with 100 or so that would be a great start. Store the keywords into an excel file or something similar.

4) With those keywords you just found that fit the criteria above, you now need to see if there is any competition for those keywords- and if there is you need to see how tough the competition is. You do this by typing your keyword within quotation marks into a search engine like Google. So if your keyword was “buy iphone” you would type it just like that into Google. Once you do that, you will get Google’s results and ranking of results.

What you are really looking for is two things:

a) The amount of results returned by Google. You can see the amount of results right underneath where you just typed it in. You are looking for keywords that return less than 10,000 results. If you do, that means you have a super niche and it will most likely be very easy to dominate the search engines for this keyword.

b) The “Page Rank” of the pages returned by Google. This means how important Google views the results and is usually determined by how many sites link to that specific page. You can use a tool like: http://www.prchecker.info/check_page_rank.php and you can copy and paste the urls (addresses of websites) there to see what their page rank is.

If you have lots of sites on the first page of Google with page rank N/A, 0, 1, this is fantastic news that you can most likely easily dominate those results. If the page ranks are higher like 2,3,4,5,6 or higher you may have a hard time competing and may want to look for another keyword.

If you have keywords that fit criteria A and B, you have a solid winner that will make money for you.

5) Once you’ve found winning keywords it’s time to create a simple website to market a product around a specific keyword. PassiveIncomeClass.com offers website creation tools that can automatically host and create a site in 10 minutes for you, but if you aren’t a member you could always create a quick wordpress blog at wordpress.com.

6) Find or create a product to sell. PassiveIncomeClass.com recommends that if you are brand new that you start by selling other people’s products. This is called affiliate marketing. They take care of the payment processing, order fulfillment, customer service and everything else. You just send them buyers and you get a percentage commission of the sale for doing so. You can find tens of thousands of products to sell at PassiveIncomeClass.com/products.php

7) Sign up for an email autoresponder; like one at PassiveIncomeClass.com/responder.php or whichever other ones you may like. An email autoresponder will become your greatest friend and this is where the marketing magic happens and how you make money when you sleep.

Your website’s purpose will be to entice visitors to get on what’s called an “email list” which means that those visitors have given you their permission to send emails to them about anything. You then create a series of marketing emails that will automatically be sent to a visitors email box that gives away tips, freebies, good information and also your sales message to get them to buy.

8) Do things to increase targeted visitors to your website. There are literally hundreds of ways to do this and all are covered in PassiveIncomeClass.com, however it is highly recommended you write great articles about your niche and do what’s called “article marketing”. This means your articles will be found all over the internet and draw traffic back to your page.

You can also comment on other people’s blogs and forums that are related to your product. You don’t want to spam however, you always want to offer valuable input that is helpful. Your only goal is to get into the top 3 spots into Google, as these 3 spots account for 90% of the traffic for a given keyword. The number 1 spot is around 60%, number 2 spot about 20% and number 3 spot about 10%. If you don’t rank in the top 3 you won’t make money plain and simple.

9) When the traffic comes and people get on your email list with the series of emails you created, you start making money when someone buys a product. It is important to know what to expect so you know that everything is working as it should. For every 100 visitors to your site a realistic expectation is that 10 people will want to get on your email list. For every 10 people on your email list, maybe 1 or 2 will buy something at some point. These are averages.

Depending on the keyword you’ve chosen it may take weeks for this funnel to build up. Do not give up hope. Just wait, be patient, and keep marketing and getting traffic to your site. Results will come. In Passiveincomeclass.com it is talked about how to draw more traffic, and then once that traffic is there how to get 20% or more instead of 10% of people to get on your email list and then how to influence a much higher percentage of people to buy.

PassiveIncomeClass.com has also made a toll-free number (866) 669-0441 available for anyone that has questions.

Read the full story at http://www.prweb.com/releases/2013/6/prweb10823665.htm

Article source: http://www.digitaljournal.com/pr/1311649

Marketing: SendGrid Launches Marketing Email Service

June 18, 2013 in Blogs

Related:
Email Marketing, News

Email deliverability leader SendGrid today announced the launch of its new marketing email service. Designed for marketers who need a cost efficient, simple to use service that can reliably send high volumes of email, the new service combines SendGrid’s trademark email deliverability expertise with the ability to quickly and easily design and send marketing emails and track results.

SendGrid’s new service brings disruptive volume-based pricing to the email marketing space. Entrenched Email Service Providers (ESPs) have long held marketers hostage to expensive subscriber-based pricing models, which charge high monthly fees based on the number of subscribers in a company’s database instead of the actual number of emails that are sent. SendGrid works with customers to understand their anticipated monthly volume in order to match them with the appropriate volume-based monthly pricing plan.

The service is designed with the same ease of use principles behind SendGrid’s transactional email service. Marketers can choose from one of many newsletter design templates, build content and newsletter components with a drag drop user interface, quickly and easily create recipient lists, and apply a spam test to emails before sending. Once the newsletter is ready to publish, marketers can distribute to their entire list in seconds and view campaign performance in real time via SendGrid’s newsletter analytics dashboard, which provides insight into delivery rates, opens, clicks, click-through rates, unsubscribe requests and more. Similar to SendGrid’s transactional email service, technical users can leverage an API for the marketing email service and forgo the online interface.

“Our email marketing service is a big opportunity for marketers who have been over-paying for email based on subscriber counts instead of the volume of email they send,” said Robert Phillips, VP Marketing, SendGrid. “We’re introducing the same transparency, fair pricing and ease of use to the marketing email space as we have in the transactional email space.”


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Article source: http://broadwayworld.com/article/Marketing-SendGrid-Launches-Marketing-Email-Service-20130618

Marketing ‘needs greater boardroom influence’

June 18, 2013 in Blogs

Marketing professionals only have limited influence at boardroom level, according to a new report. 

A survey by the Chartered Institute of Marketing (CIM) found close to a third (30 per cent) of marketers are rarely involved in devising corporate strategy. 

Furthermore, only 60 per cent of respondents said they communicate with the boardroom on a regular basis, while a quarter just have occasional access to business leaders.

CIM chief executive Anne Godfrey claimed companies may be missing out by not giving marketers more board level influence. 

She said that putting the customer “at the heart” of business decisions is key to overcoming the challenging economic climate and this is where marketing can help. 

However, Nick Turner, a partner in marketing and insight practice at Deloitte – which contributed to the survey – warned that influence has to be earned and is not a “birthright” of marketing.

He said this can be done by orienting the businesses around an “appreciation of the customer”.

Article source: http://www.odgersberndtson.co.uk/gb/news-knowledge/news/article/marketing-needs-greater-boardroom-influence-6834/

Welcoming Our New Video Overlords

June 18, 2013 in Blogs

 

B-to-b publishers have been downright inert about coming to grips with video. Nearly a century after Philo T Farnsworth broadcast his first electronic television signals, many b-to-b publishers are at best paying lip service to its marketing powers, with a few token videos on their sites, and perhaps a YouTube channel. 

And who can blame them? Evaluating the ROI of a video investment is challenging. Video can be painful to integrate into website and editorial workflows. It doesn’t necessarily produce compelling metrics in the traditional sense (i.e., pageviews), and decent analytics are often divorced from standard site analytics, or worse, non-existent.

That’s about to change. 

New and enhanced platforms and player technologies designed specifically for b-to-b are gaining traction, giving marketers tools to better promote products and services within video content, and integrating with CRM and marketing automation systems to help optimize conversions. 

The trends driving video’s growth among b-to-b marketers are compelling, and publishers would do well to take note. According to the Content Marketing Institute’s 2013 B2B Marketing Benchmarks, Budgets, and Trends report, video content is now used by 70 percent of b-to-b marketers, up from 52 percent in 2011. And 58 percent of b-to-b marketers view video as an effective marketing tool, comparable with their opinions on such b-to-b publishing staples as blogs, e-newsletters, research reports, and white-papers. 

While many b-to-b marketers utilize YouTube for hosting and promoting videos  (as well as placing them on their own sites), YouTube is primarily a community-building and branding platform, and virtually useless for anything related to lead generation and conversion.

That’s where new platforms can give b-to-b publishers an edge. At GreenBiz Group, we’ve been testing out two of these platforms: Vidyard and Wistia. Both provide video marketing platforms, along with tools to manage, measure and optimize video content. In addition to standard ad serving technology, Vidyard integrates usage data with leading marketing automation platforms, including Eloqua, Marketo, and Hubspot. Wistia provides similar capabilities for Pardot (Sales Force), Hubspot, Mailchimp, and Constant Contact.

Now instead of just providing general play stats or ad impressions, we can report audience and lead-gen data to sponsors on who watched their video, for how long, and on which site and pages for videos embedded in other sites.

And for videos that promote our own events and products, we can use these same detailed viewing statistics to identify prospects for our own programs, and trigger drip marketing and sales campaigns via our marketing automation application.

As audiences continue to migrate towards mobile devices, video as a preferred form of content is growing at a disproportionate rate. For our own sites at GreenBiz, nearly 50 percent of all our video consumption currently takes place on mobile devices. As our mobile audience continues to grow, video will inevitably play a larger role in our content creation and distribution.

With new technology enabling publishers to take better track and monetize their video audience, b-to-b publishers may have finally found a reason to tune-in.

Hugh Byrne is SVP of Product and Audience Development for GreenBiz Group.  Find him on Twitter at @greenbiztweets.

 

 

Hugh ByrneBy Hugh Byrne

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Article source: http://www.foliomag.com/2013/welcoming-our-new-video-overlords

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