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Visual content boosting engagement for social marketing campaigns

July 31, 2012 in Blogs

Performics reported that visual content lifts brand interaction among fans and followers when used as part of a social media marketing strategy.

A report from Performics found that social media marketing campaigns are more likely to generate engagement and visibility when they include images and other forms of visual content. While sharing links to website content also yielded positive engagement on social campaigns, visuals of all kinds boosted brand interactions.

According to the study, consumers are most likely to interact with social content that includes images, with 44 percent saying they often engage with this type of post. Whether it is an image that accompanied a blog post, an infographic, a product photo or any other picture, marketers can distinguish their social campaigns with a visual presence.

Video marketing can also have a strong impact on social audiences, as 37 percent of consumers are likely to engage videos on social networks. The report found that men are especially active with video content, while women interact more with pictures.

Links to articles also performed fairly well, with 35 percent saying they’re likely to click through to the sites sharing the content.

In general, social media marketing campaigns perform well when they include different types of content likely to appeal to varying demographics. Identifying audiences’ informational wants or needs is important to the success of any marketing campaign. However, it appears that companies often struggle in finding the right tone and style for content to appeal to their desired audience, with 68 percent of marketers citing targeting issues as a top content marketing challenge.


Article source: http://www.brafton.com/news/visual-content-boosting-engagement-for-social-marketing-campaigns

New York Video Production And Multimedia Company Wants To Run Your …

July 31, 2012 in Blogs

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Article source: http://www.dailymarkets.com/stock/2012/07/31/new-york-video-production-and-multimedia-company-wants-to-run-your-video-marketing-department/

Are You Getting Enough of Your Marketing 5-a-day?

July 31, 2012 in Blogs

Maintaining a healthy marketing plan is all about finding the right balance and ensuring you are delivering a range of strategies to keep your marketing eco-system in tip-top condition. A poor diet of ill-prepared campaigns and a lack of variety in your delivery will return sluggish, bloated and unresponsive results.

Thankfully, with just a little preparation, even the most out-of-shape marketing department can improve its lead generating health, helping them fight their way back to total marketing fitness.

The Marketing Mix 5-a-day Plan

Freshly Blogged Content: Keep your content fresh and update it as often as possible. Blogged content is best when it comes from an organic source (i.e. write it yourself). Factory farmed content might win short-term SEO victories but has the potential to go bad very quickly. Because people buy from people they like, use engaging, relevant and easily digested content to humanize your business, win new friends and influence purchases or inquiries.

Plant PR Seeds:  A well-written press release, distributed via a service like PR Web, can harvest a healthy crop of media coverage complete with organic SEO-friendly backlinks for your brand. Press releases work at their very best when they are delivered as part of a wider and joined-up marketing strategy. Try to use your press releases to deliver news content that will help potential clients understand why you would be a great company to do business with.  Avoid dry and uninspiring releases by focusing on people and products that have the potential to changes people’s lives (or at the very least make their working days easier and their personal lives more successful).

Special Source: Becoming the go-to person journalists and bloggers turn to for a story, quote or piece of analysis is an incredibly valuable approach to positioning yourself and your company as industry thought leaders. Services like Help A Reporter Out (HARO) facilitate the introductions of journalists and bloggers hungry for the kind of great content only you have access to.

Growing Relationships:  Email marketing is the most cost effective marketing solution for maintaining and building relationships with your existing clients and prospects. Don’t be afraid to be aggressive in your list building strategies by taking every opportunity to add new names from both your online and offline activity. As long as you keep your campaigns relevant and engaging, you’ll find your subscribers always have an appetite for your email content

Get Social: Everything is more fun when it’s shared. Social media should be a vital ingredient of every aspect of your marketing strategy. But remember, social media is just a small part of a healthy marketing mix. Concentrate first and foremost on developing great content and then spice it up with a little social media activity.

Photo: sjdunphy

This article is an original contribution by John W Hayes.

Find out how you can become a part of Business 2 Community.

Article source: http://www.business2community.com/marketing/are-you-getting-enough-of-your-marketing-5-a-day-0236818

Stop the rort that is tanking

July 31, 2012 in Blogs

Enabling Cookies in Internet Explorer 7, 8 9

  1. Open the Internet Browser
  2. Click Tools Internet OptionsPrivacyAdvanced
  3. Check Override automatic cookie handling
  4. For First-party Cookies and Third-party Cookies click Accept
  5. Click OK and OK

Enabling Cookies in Firefox

  1. Open the Firefox browser
  2. Click ToolsOptionsPrivacyUse custom settings for history
  3. Check Accept cookies from sites
  4. Check Accept third party cookies
  5. Select Keep until: they expire
  6. Click OK

Enabling Cookies in Google Chrome

  1. Open the Google Chrome browser
  2. Click Tools iconOptionsUnder the HoodContent Settings
  3. Check Allow local data to be set
  4. Uncheck Block third-party cookies from being set
  5. Uncheck Clear cookies
  6. Close all

Enabling Cookies in Mobile Safari (iPhone, iPad)

  1. Go to the Home screen by pressing the Home button or by unlocking your phone/iPad
  2. Select the Settings icon.
  3. Select Safari from the settings menu.
  4. Select ‘accept cookies’ from the safari menu.
  5. Select ‘from visited’ from the accept cookies menu.
  6. Press the home button to return the the iPhone home screen.
  7. Select the Safari icon to return to Safari.
  8. Before the cookie settings change will take effect, Safari must restart. To restart Safari press and hold the Home button (for around five seconds) until the iPhone/iPad display goes blank and the home screen appears.
  9. Select the Safari icon to return to Safari.

Article source: http://www.heraldsun.com.au/afl/more-news/time-to-stop-the-rort-that-is-tanking/story-e6frf9jf-1226439846638

stop the rort that is tanking

July 31, 2012 in Blogs

Enabling Cookies in Internet Explorer 7, 8 9

  1. Open the Internet Browser
  2. Click Tools Internet OptionsPrivacyAdvanced
  3. Check Override automatic cookie handling
  4. For First-party Cookies and Third-party Cookies click Accept
  5. Click OK and OK

Enabling Cookies in Firefox

  1. Open the Firefox browser
  2. Click ToolsOptionsPrivacyUse custom settings for history
  3. Check Accept cookies from sites
  4. Check Accept third party cookies
  5. Select Keep until: they expire
  6. Click OK

Enabling Cookies in Google Chrome

  1. Open the Google Chrome browser
  2. Click Tools iconOptionsUnder the HoodContent Settings
  3. Check Allow local data to be set
  4. Uncheck Block third-party cookies from being set
  5. Uncheck Clear cookies
  6. Close all

Enabling Cookies in Mobile Safari (iPhone, iPad)

  1. Go to the Home screen by pressing the Home button or by unlocking your phone/iPad
  2. Select the Settings icon.
  3. Select Safari from the settings menu.
  4. Select ‘accept cookies’ from the safari menu.
  5. Select ‘from visited’ from the accept cookies menu.
  6. Press the home button to return the the iPhone home screen.
  7. Select the Safari icon to return to Safari.
  8. Before the cookie settings change will take effect, Safari must restart. To restart Safari press and hold the Home button (for around five seconds) until the iPhone/iPad display goes blank and the home screen appears.
  9. Select the Safari icon to return to Safari.

Article source: http://www.heraldsun.com.au/afl/more-news/time-to-stop-the-rort-that-is-tanking/story-e6frf9jf-1226439846638

RevZilla Motorsports Uses TrueView In-Stream Video Ads to Triple Subscribers …

July 31, 2012 in Blogs

When motorcycle enthusiasts get serious about their gear, they shop at RevZilla.com.

Founded in 2007 by a core of passionate motorcyclists (who happen to have penchant for writing code), RevZilla Motorsports has distinguished itself from big-box stores and online sites by providing superior customer service and only the highest performing merchandise – from jackets and tires to tools – selected and tested by experts in the field. RevZilla has over 40 employees operating a booming e-commerce site as well as a destination store in Philadelphia.

In the early days of RevZilla, the company spent an inordinate amount of time fielding calls from customers with specialized requests. A customer in need of a waterproof jacket was easy; but if he had a large frame and needed a garment with great venting, a high safety rating, and within a certain price range, it was more complicated.

“This could become a one- to two-hour conversation,” says Co-founder Matt Kull.

The Co-founders, well-versed in product knowledge, decided they could better serve customers by using the power of video to demonstrate product fit and performance for riders of all experience levels. What began as a series of clips captured on a Flip camera grew into a refined and sophisticated YouTube presence orchestrated by an in-house creative team.

RevZilla photo by Bryan Davis

“Everyone at RevZilla is involved in the creative process, which lends more authenticity to our videos,” says Anthony Bucci, co-founder of RevZilla, responsible for creative, marketing, and content. Staff members are the featured talent in the video clips and occasionally even appear in wacky scenarios to highlight promotions and special contests.

When heavy traffic is a good thing

By gearing up a creatively devised YouTube video channel and TrueView in-search and in-display video ad campaign, RevZilla’s sales have roared into the eight-figure range. RevZilla reaches out to a rapidly expanding community of riders who like the hard-hitting, concise format of video presentations that are featured on the RevZillaTV YouTube Channel.

Always fresh with new content and the latest reviews about seasonal gear such as cold-weather gloves and rain boots, visitors to the channel stay in the now and in the know. The most popular video on the channel is “The Commute” in 1080p HD by RevZilla.com.

YouTube Preview Image

Audiences are responding to RevZilla’s YouTube campaigns in record numbers. Since launching in June 2009, its dedicated YouTube channel has received more than 7 million views from over 1,650 videos, with new videos released weekly.

“YouTube allows us to give our customers what they really want: exciting product guides, essential safety tips, and in-depth, knowledge-driven videos. With the TrueView ad program, we have consistently ramped-up our subscribership, resulting in customer loyalty that’s evident in the number of repeat customers we serve,” says Bucci.

High-impact video ads deliver results

When the RevZilla team first implemented YouTube TrueView in-stream ads, they bumped up conversion rates with popular bi-monthly promotions featuring a $50 cash giveaway. The contest, coupled with new content on the site driving viewership, has lifted the subscriber base to more than 14,000 – up from 4,000 to 5,000 from the start of the launch.

The firm’s branded YouTube channel has delivered substantial ROI, plus a social cumulative effect. When 100 people watch a video, 10 respond to it, and one starts an online discussion that sets the brand excitement in motion.

“There’s a direct correlation between our sales numbers and the timing of our TrueView in-stream ad campaigns that ultimately result in reach across multiple social channels,” says Kull.

With the goal of becoming a category-leading powerhouse, Bucci reports that RevZilla intends to ride with Google solutions well into the future. He and his colleagues plan rely on Google Analytics to gain greater insight into user interactions and a better understanding of web data. Using multi-channel attribution, YouTube Analytics help RevZilla monitor the quantity and quality of online traffic, and, in turn, serve as a basis for upcoming advertising decisions.

“We measure ourselves by our online customer experiences,” says Bucci. “YouTube connects us with our customers. We use our own voice—not a corporate one—and our customers love us for that.”

Article source: http://www.reelseo.com/revizilla-youtube/

Attract and Engage: Two Video Marketing Experts Share Hard-Won Lessons

July 31, 2012 in Blogs

Presenters

Steve Garfield is author of Get Seen: Online Video Secrets to Building Your Business, on Twitter @stevegarfield, is a vidoeblogging pioneer, and knows more ways to get video online—more easily—than anyone. He is a stickler for ease of use and loves to experiment. Steve works with traditional media companies as well as other types of companies that looking to bring video into their content mix. He’s also an advisor and investor in internet startups.

Michael Kolowich is CEO of KnowledgeVision and has been creating online content for 21 years, since founding ZDNet and PC/Computing magazine for Ziff-Davis. A former Emmy-winning TV News reporter and CMO of Lotus, he’s now CEO of KnowledgeVision and Founding Producer of DigiNovations, one of Boston’s top digital media production companies.

Article source: http://www.marketingprofs.com/marketing/online-seminars/526

Videolicious Turns Every Person into a Professional Video Producer with New …

July 31, 2012 in Blogs

NEW YORK–(BUSINESS WIRE)–Videolicious, the leading provider of automatic video creation
solutions, today launched Videolicious 2.0 – a platform that enables
anyone to rapidly and easily create their own high-quality sales,
marketing, and communications videos in real-time on their desktops,
tablets and mobile devices. Fortune 500 retailers and media companies
have turned to the Videolicious automated video technology to speed up
and simplify the creation of sophisticated video content to help sell,
market, teach and engage their audiences. With Videolicious 2.0, any
user can just talk and tap to make and distribute professional-quality
video productions.

“We created
Videolicious to address the challenges of individuals and organizations
that want to generate compelling video content to support their sales
and communications needs. When professional-quality video production
becomes something that anyone can do – as easy as writing an email – the
use cases are far and wide.”

In addition, the company has secured $1.4 million in funding from
several investors – including Howard Lindzon and Joanne Wilson, as well
as Amazon.com, Venture51, Ludlow Ventures, Trestle Ventures, Scott
Ingraham and Quotidian Ventures. This funding will drive Videolicious’
research and development efforts in furthering the creation of
high-quality video content accessible to all.

While video creates proven opportunities to significantly increase
conversion and engagement with customers, the production and
distribution of professional-grade videos has been time consuming,
expensive and requires specific expertise. With the launch of
Videolicious 2.0, even individuals with no experience can quickly create
and distribute videos that have advanced production values such as
illustrative cutaway shots and b-roll, transitions and visual effects,
soundtracks, narration and logos. All of these elements are
automatically layered in by Videolicious.

“We have seen firsthand from our work with Fortune 500 retailers that
video drives sales,” said Matt Singer, CEO of Videolicious. “We created
Videolicious to address the challenges of individuals and organizations
that want to generate compelling video content to support their sales
and communications needs. When professional-quality video production
becomes something that anyone can do – as easy as writing an email – the
use cases are far and wide.”

Savvy social media marketers who already create a high volume of content
on Twitter and Facebook will be empowered to grow and better engage
their audiences with their own video productions. Anyone looking to
increase sales or engagement with video across any industry, whether it
be retail, real estate or education, can now unlock the power of
advanced video production with speed and ease.

As a freemium model, consumers can use the Videolicious platform at no
cost, and professionals can choose from several subscription tiers that
offer more shots, longer videos, automatically added branded elements
like post-roll logos and access to a royalty-free, commercial musical
library. In addition, companies can leverage pre-recorded shots or
create their own with on-air talent, and choose to incorporate
voiceovers or music to build out their video productions.

The mobile version of the Videolicious 2.0 platform can be downloaded
for free at http://itunes.com/apps/videolicious.

For more information on the Videolicious 2.0 platform, please visit: http://videolicious.com.

About Videolicious

Since 2007, Videolicious has been a leading provider of automatic video
creation solutions, with more than 800,000 users in over 100 countries.
The company’s patent-pending automatic video editing technology has
powered the creation of millions of videos for social media marketers,
Fortune 500 companies, real estate agents, local businesses, and anyone
else who wants to benefit from video’s power to sell and inform. The
vision of Videolicious is to make video creation so easy that video
becomes the dominant form of online content. Videolicious puts great
video creation into the hands of everyone, from novices who need a fast
and easy way to create professional-looking video to professionals who
want to shoot more and edit less. For more information, visit
videolicious.com.

Article source: http://eon.businesswire.com/news/eon/20120730005805/en/Videolicious/social-video/video-marketing

YouTube Video Marketing Tips and Tricks Published by WebTrafficToolkit.com …

July 31, 2012 in Blogs

Press Officer

718-618-9705
Email | Web

Article source: http://www.sbwire.com/press-releases/youtube-video-marketing-tips-and-tricks-published-by-webtraffictoolkitcom-155442.htm

A Weekly List of What to Watch in Original Web Series

July 30, 2012 in Blogs

With the rapidly blossoming expansion of original online series, I’ve been pondering a way to start curating some content via what I watch, because as this month-long online video viewing project I’m doing is going to show, I seem to watch a lot. Considering that it’s my main source of wind down time and video entertainment, it’s not a surprise. Since I cut the cable cord some months ago I’ve been slowly building up a set of shows that I watch weekly and it’s growing. With all the recent problems that DirecTV and Dish are having in their disputes with Viacom and AMC, I thought it might be high time for me to put together some content for you to use as filler in the gaps. Plus, you don’t need to pay for most of it!

I’ve been wanting to write something up like this for some time now but I had to sort of get into the groove and figure out what I was going to watch. With TV there’s so much to watch that you can get sucked in for hours and hours. With online, the shows are still shorter so while I feel I’m sated with video entertainment, I’ve still got extra time to do other stuff. Plus, it’s all on my own schedule. Which might seem weird since I’m about to give you a schedule of what I watch. I don’t always watch stuff when it premieres unless I happen to be around. Well, except for this first show which I usually am waiting for.

Mondays Leap Year – Hulu

First up is Leap Year (Sponsored by Hiscox Insurance) by Wilson Cleveland and the Baranovskys; Yuri and Vlad. It’s in its second season and it’s superb, sublime and maybe even succulent if you include their California Recursive Cuisine (watch season 2 to get it), as well as a whole lot of other good S words. It airs Mondays on Hulu. However, if A Weekly List of What to Watch in Original Web Seriesyou’re a night bird like me you can get it bright and early usually just after midnight Monday mornings. It’s a scripted show about a group of friends who have a tech startup and then mayhem ensues. It’s worth watching Season 1 before you get into Season 2. If you don’t like it at first, watch through episode 5 before giving up…

A Weekly List of What to Watch in Original Web SeriesSometimes on Mondays I’ll also catch The Flog which is Felicia Day doing geeky stuff as, Felicia Day. It’s a Geek Sundry show on YouTube (you’ll see me mention them a lot).

Also on Mondays now, but I don’t generally watch on that day, is Spoilers with Kevin Smith, which I just recently wrote about because it is syndicated out to a Canadian cable station.

Tuesdays

I generally do some catching up on stuff with Hulu on Tuesdays but it’s all TV-based stuff like MasterChef, Hell’s Kitchen and Eureka. I don’t have a new original web series for Tuesdays yet (if you’ve got one, drop me a line here and I’ll check it out). What I should probably be watching, to re-certify as a total geek, it The Guild. I know right?! But I have to begin from the beginning because, I, er…haven’t watched it at all. Yeah, I know, I’m asking for hate mail now. I get it, I get it…I’ll start watching it. Since I haven’t got anything on Tuesdays I should catch up fairly quickly.

Wednesdays – Save the Supers

A new show just started this week called Save the Supers,A Weekly List of What to Watch in Original Web Series from Sandeep Parikh whom you might know from The Guild, if you’ve watched that. It’s brand new and premiered on My Damn Channel this week. I summed it up on Twitter as “Vulgar Superheroes FTW.” It’s something like a cross between the Watchmen and Aqua Teen Hunger Force. It follows a group of heroes whose Federal funding is being cut and they have to find creative ways to make the ends meet, and pay for all the damage they do when they head out to thwart crime. The heroes all have issues they need to deal with and some are far from politically correct. It’s probably not safe for work, no, no…it’s really, not safe for work. Unless your work is to watch this kind of stuff, which I get to do.

Thursdays

And on the fourth day I said I shall rest my eyes! No, seriously, I just haven’t got anything that premieres on Thursdays at the moment and I generally do a film on the side of the house so I don’t watch much online.

Fridays – Tabletop -YouTube

Tabletop, with Wil Wheaton, offers a 20-40 minute look at a tabletop game – board, card, dice or A Weekly List of What to Watch in Original Web Seriesotherwise. It generally features other celebs like Colin Ferguson (Eureka) and Felicia Day (too much to list and, you know, The Guild) and even Steve Jackson (no not the video game Steve Jackson, or the other video game one, the Steve Jackson of Steve Jackson Games who made awesome stuff like Car Wars, Zombie Dice, and Munchkin), and Internet personalities like Meghen Camarena (YouTube’s Strawburry17, who I want to be in my web series now).

The show is every other Friday and in between there are extended interviews with the players, and gag reels. It’s done by Geek Sundry which publishes other stuff, like, er, The Guild (how many times can I say it in one article!?).

Odd little fact: Tabletop is the only show I have streamed in its entirety, to my iPad in July. Weird, I know. I just didn’t want to wait until I got home.

Weekends – Catch up

On the weekends I generally catch up with some other shows on Hulu like The Yard and Rev (love them both!) plus whatever else I might have missed during the week. I also track a few other shows that I A Weekly List of What to Watch in Original Web Serieswatch sporadically like The Offenders which is just getting going and the first Koldcast entry into the article, Super Knocked Up – a comedic look at super heroes gettin’ it on!. It’s on hiatus right now but you can catch up with Season one until they have new episodes. It’s loads (pun!) better than that Canadian superhero show I watched on Koldcast.

Finally, on Sunday nights, because Turner sucks and requires authentication to watch full episodes online, I have to watch Falling Skies on TNT which generally requires me to watch my cruddy basic cable or go somewhere to watch it, or have someone DVR it. I can see why they have authentication, they’re a cable channel and you have to pay to get their stuff, but really…no online subscription plan? I mean come on, get a grip on the digital age Turner.

I also just re-subscribed to Netflix because of their original web series programming. I’m rather enjoying my catch up with Lilyhammer which I find quite funny at times. Sure, it’s cliche at times and the culture clash idea is nothing new and Steven Van Zandt pretty much plays the same character he did in the Sopranos, but still, it’s funny. Some of the cliche situations are spun on their head because of the Norwegian injection and some are exactly what you might find in other sitcoms.

That’s a Wrap

I didn’t really see anyone doing a sort of monthly look at what’s going on in original web series. We all write about the big stuff like money getting thrown at it but then no one ever seems to watch the stuff and report back. So I’m doing just that. I do have a sort of quirky sense of humor so you might not like all the stuff I put out here. That’s fine, I am just giving you some options you might not have been aware of. Tabletop and Leap year are my top two right now for non-scripted and scripted shows. They’re definitely worth looking into if you like that sort of thing.

Wow, I just realized there’s an inordinate amount of superhero stuff in my viewing. Research for my own series? Probably.

Have you got a show that premieres new episodes on a regular basis, scripted or unscripted, fact or fiction? Drop me a line and let me know, I’m always happy to check something out and maybe mention it in the next Web Series to Watch. Email me crick at Reelseo or catch me on Twitter.

Article source: http://www.reelseo.com/original-web-series-stuff-watch-chris-curates-content/

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