Alarming: 63% of Dentists Not Utilizing Internet Video for Dental Marketing
May 22, 2012 in Blogs
Video marketing offers dentists an inexpensive way to reach a larger group of prospective new dental patients and creates a more personal interaction between a dental practice and its patients.
Street Fight, a site dedicated to hyper-local business asked Brian Norgard, co-founder of Chill.com, a kind of Pinterest for social video about the latest trend in online video.
Norgard believes that “locally produced video will start to explode. This local content will be consumed because the events that are captured will be more than just entertaining, it will directly affect the quality of our daily life. “
The feeling is that consumers will be watching more local video than ever before.
As this trend continues to explode, The Wealthy Dentist conducted a survey asking dentists if Internet video is currently a component of their overall dental marketing strategy.
Surprisingly, 63% of the dentist respondents answered that they are not currently using video as part of their dental marketing strategy, but are open to trying it.
32% are currently using video marketing, while 5% don’t use video — and have no desire to do so in the near future.
A Michigan dental office worker reported, “We’ve gotten a lot of great patient testimonials that we have put on YouTube and Facebook!”
A prosthodontest professed to using video, “We recently produced a web video and added a QR code on our Valpak ad that directs the public to our practice’s welcome video on the web.”
The majority of dentists utilizing Internet video for their dental marketing were urban.
The Internet Dental Alliance provides informational videos that dentists can optionally include in their New Patient Portals.
These professional videos educate current and prospective patients on dental topics like cosmetic dentistry, tooth whitening, braces, dental implants, and more.
Stop by the IDA Dental Video Marketing Opportunities page and read all about Internet video marketing.