Minorities Winning Audiences with Video Marketing
April 26, 2012 in Blogs
A recent Washington Post article, though, by Hayley Tsukayama raises the interesting fact that a disproportionate share of the biggest personalities on YouTube are minorities, which is in heavy contrast to that which is experienced on television in the country, she points out. This reality sheds some insight into the video producing and consumption landscape on the all-important YouTube platform and is worth a closer look for marketers and SEO companies that help businesses strategize videos and optimize them to rank in search engine results.
Further statistics show the considerable segment of the market that minorities have carved out. Eight of the top 20 YouTube channels with the most subscribers feature minority individuals. Most of these are Asian American, however a large amount of African American and Latino shows are among the top 50 subscriber channels. According to research from Pew Internet American Life Project, less than 70% of white individuals regularly watch online videos, whereas almost 80% of minorities regularly view them. These are staggering facts for marketers and those looking to capitalize on the video market. The question becomes how can marketers leverage the popularity of minority production and consumption of online videos?