InvestmentPitch : InvestmentPitch.com Launches a New Line of Video Marketing …
March 30, 2012 in Blogs
Vancouver, British Columbia, March 30, 2012 – Vancouver based InvestmentPitch.com, which specializes in producing short three minute videos based on research reports and significant news releases for delivery to the investment community, is launching a line of video marketing tools for financial advisors.
The first video in the series discusses the use of a TFSA or an RRSP to build a retirement nest egg. The video goes on to compare the after tax returns over a ten year period. The second video in this series will explain Registered Education Savings Plans.
This product is available to any financial advisor in the Greater Vancouver area in British Columbia. All they need to do is call for an appointment and email their logo and other contact information ahead of time. When they arrive at the downtown Vancouver studio, they sit in front of a green screen, read the teleprompter, and InvestmentPitch.com films their personalized presentation.
Even with several re-shoots, the finished video is usually available within 45 minutes, at a cost of only $525.00. Clients can leave with the finished product in their possession.
The finished video is also hosted on InvestmentPitch.com’s website under the Financial Advisor section, where it is tagged for search engine optimization. A sample of terms would include location, gender, investment firm or organization, languages spoken, services and products offered, or any other item of interest.
A potential client can utilize either a traditional search engine such as Google, or if already on the site, use InvestmentPitch.com’s search engine to enter the desired terms, and be presented with a short sample of videos from advisors matching the tag words.
Glenn Molson, a financial advisor with Northern Securities (email@example.com), and one of the first to use this new service, stated, “I thought the service was great. I currently spend several hours explaining these products to each client. With this product, I just email a link, and my client can watch the video at his or her convenience. I’m looking forward to future educational products. As a bonus, by seeing my face on a regular basis, my clients get to become more familiar with me.“
For high-touch communication, a short video is the next best thing to a personal face-to-face meeting. Women over 50 make up 27% of the population, but control 70% of the wealth. Studies show that any pitch designed to appeal to women should have a face attached to it, as women are more adept than men at reading facial expressions. Video is ideally suited for marketing to this audience.
”It’s a very effective way of communicating with a lot of people quickly,” stated InvestmentPitch.com’s CFO Barry Morgan. “Many financial advisors are planning to use our service to discuss major market events or the launch of their own new products or financings. We are currently in a pre-public stage and raising $500,000 in $0.10 units through an Offering Memorandum, in order to finance the expansion of these services.”
For more information, in Vancouver contact Barry Morgan at 604-684-5524 or firstname.lastname@example.org, and in Calgary, Jennifer Zimmer at 587-350-6713 or Jennifer@investmentpitch.com.
Barry Morgan, CFO
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Source: InvestmentPitch via Thomson Reuters ONE