You are browsing the archive for 2012 February.

Numbers, personnel point to the Hawks

February 29, 2012 in Blogs

p/p

HAWTHORN’S time is now. And that’s more than just conjecture. The demographics of the 2012 AFL lists confirm it. The Hawks have the necessary artillery to land this year’s premiership. And ominously, they also have an average age and experience typical of the modern era’s flag-winning sides.

So does St Kilda. And while the Saints aren’t nearly as popular a tip to make a big impact this September, coach Scott Watters will have at his disposal, in games terms, the most experienced list, collectively and individually.

A detailed look through the senior lists of all 18 clubs reveals some interesting shifts in list dynamics. Geelong, which last year fielded the oldest premiership team in 67 years, has, after the retirements of a cluster of veterans, slipped to sixth in the age stakes. Brisbane Lions, who also farewelled a cast of old hands at the end of last season, have gone from the sixth-oldest list to the second-youngest – in overall age terms greener even than the fledgling Gold Coast.

But it appears all set up for Hawthorn. The Hawks continue to benefit from the careful list-building that not only delivered the club a flag several years ahead of schedule in 2008, but at the same time offered the sort of safety net from which it has been able to cherry-pick the players that, regardless of age, can help turn in a repeat performance four years on.

In 2012, Hawthorn, with an average age just two weeks short of 24 years, will be the second-oldest club in the competition, behind only Sydney. Its average of 67 games per player ranks second only to St Kilda. And its 14 players with 100 or more senior games under their belt likewise. That’s close enough to the standard set by the last dozen premiers, where the typical age of players has averaged 24 years and 145 days.

All the loading up on kids Hawthorn did in the middle part of last decade has borne fruit several times over. But a particularly happy consequence is that as the Hawks have had to pursue more trades and more seasoned recruits from left-field because of draft concessions and higher ladder finishes, their list demographics have remained balanced and healthy.

The likes of Shaun Burgoyne, Josh Gibson and David Hale have bumped the Hawks’ average age up, as have previously untried but older recruits Paul Puopolo and Isaac Smith, but Alastair Clarkson’s team still sits comfortably within the confines of a typical flag-winning list of the modern era.

But it’s St Kilda which is now the most experienced player list, with an average 69 games per player across its group of 46 (including rookies). Fifteen Saints have at least 100 games to their name.

It’s an imposing roll-call of, by-and-large. still-performing older hands, names like Riewoldt, Goddard, Dal Santo, Montagna, Hayes, Fisher and Milne, with even lesser lights such as Adam Schneider, Farren Ray and Brett Peake hardly short on experience.

The downside is a relative hole left in the middle reaches of St Kilda’s list. The Saints have 10 players who have played at least 160 games and, after loading up on kids at the last national draft, a whopping 24 who have played 25 games or less. And it’s something of which Watters is very conscious.

”I’d certainly like a lot more players within that 23-27 age bracket that had played between 20-50 games,” he says. ”But you can’t change that. All you can do is make sure that our development brings players on as quickly as possible, and we’ve invested a lot of time and resources into our development academy for that exact reason.”

But Watters isn’t subscribing to the ‘having to go back to go forward’ theory”.

”We certainly don’t believe in needing to bottom out, that’s not where we intend to go as a club,” he said.

”I think we’ve got a strong group of players that still have a significant amount of football in front of them, and we’ve got an emerging group that we really need to make sure we push through hard from a selection point of view.

”If we only played those in the 27-plus bracket every week and didn’t expose some of our emerging talent, at some point there’d be a reckoning. Every week we have to have an eye on our immediate performance, but like any selection process, we need to have an eye on where we’re going as well, so it’s a balance.”

It’s Brisbane which has had the most dramatic shift in age profile between seasons, even with the addition of ruckman Ben Hudson, who turned 33 last week, the consequence of the departures of Luke Power, Brendan Fevola (retained on last year’s list despite being sacked), Xavier Clarke, Mitch Clark and Jamie Charman, and the addition of half-a-dozen draftees.

But, ominously for those hastening the demise of Geelong, the reigning premier appears to have an even better blend of experience and youth.

With the retirements of Cameron Ling, Brad Ottens, Darren Milburn and Cameron Mooney, the Cats have gone from the oldest list to sixth-oldest. The loss of that quartet has shaved more than a dozen games off Geelong’s average, but the Cats will have more 100-game players than last season. That’s keeping an eye on the future while still living very much in the here and now. And like fellow flag fancy Hawthorn, a reward for a lot of succession planning.

Article source: http://www.theage.com.au/afl/afl-news/numbers-personnel-point-to-the-hawks-20120229-1u3go.html

Numbers, personnel point to the Hawks

February 29, 2012 in Blogs

p/p

HAWTHORN’S time is now. And that’s more than just conjecture. The demographics of the 2012 AFL lists confirm it. The Hawks have the necessary artillery to land this year’s premiership. And ominously, they also have an average age and experience typical of the modern era’s flag-winning sides.

So does St Kilda. And while the Saints aren’t nearly as popular a tip to make a big impact this September, coach Scott Watters will have at his disposal, in games terms, the most experienced list, collectively and individually.

A detailed look through the senior lists of all 18 clubs reveals some interesting shifts in list dynamics. Geelong, which last year fielded the oldest premiership team in 67 years, has, after the retirements of a cluster of veterans, slipped to sixth in the age stakes. Brisbane Lions, who also farewelled a cast of old hands at the end of last season, have gone from the sixth-oldest list to the second-youngest – in overall age terms greener even than the fledgling Gold Coast.

But it appears all set up for Hawthorn. The Hawks continue to benefit from the careful list-building that not only delivered the club a flag several years ahead of schedule in 2008, but at the same time offered the sort of safety net from which it has been able to cherry-pick the players that, regardless of age, can help turn in a repeat performance four years on.

In 2012, Hawthorn, with an average age just two weeks short of 24 years, will be the second-oldest club in the competition, behind only Sydney. Its average of 67 games per player ranks second only to St Kilda. And its 14 players with 100 or more senior games under their belt likewise. That’s close enough to the standard set by the last dozen premiers, where the typical age of players has averaged 24 years and 145 days.

All the loading up on kids Hawthorn did in the middle part of last decade has borne fruit several times over. But a particularly happy consequence is that as the Hawks have had to pursue more trades and more seasoned recruits from left-field because of draft concessions and higher ladder finishes, their list demographics have remained balanced and healthy.

The likes of Shaun Burgoyne, Josh Gibson and David Hale have bumped the Hawks’ average age up, as have previously untried but older recruits Paul Puopolo and Isaac Smith, but Alastair Clarkson’s team still sits comfortably within the confines of a typical flag-winning list of the modern era.

But it’s St Kilda which is now the most experienced player list, with an average 69 games per player across its group of 46 (including rookies). Fifteen Saints have at least 100 games to their name.

It’s an imposing roll-call of, by-and-large. still-performing older hands, names like Riewoldt, Goddard, Dal Santo, Montagna, Hayes, Fisher and Milne, with even lesser lights such as Adam Schneider, Farren Ray and Brett Peake hardly short on experience.

The downside is a relative hole left in the middle reaches of St Kilda’s list. The Saints have 10 players who have played at least 160 games and, after loading up on kids at the last national draft, a whopping 24 who have played 25 games or less. And it’s something of which Watters is very conscious.

”I’d certainly like a lot more players within that 23-27 age bracket that had played between 20-50 games,” he says. ”But you can’t change that. All you can do is make sure that our development brings players on as quickly as possible, and we’ve invested a lot of time and resources into our development academy for that exact reason.”

But Watters isn’t subscribing to the ‘having to go back to go forward’ theory”.

”We certainly don’t believe in needing to bottom out, that’s not where we intend to go as a club,” he said.

”I think we’ve got a strong group of players that still have a significant amount of football in front of them, and we’ve got an emerging group that we really need to make sure we push through hard from a selection point of view.

”If we only played those in the 27-plus bracket every week and didn’t expose some of our emerging talent, at some point there’d be a reckoning. Every week we have to have an eye on our immediate performance, but like any selection process, we need to have an eye on where we’re going as well, so it’s a balance.”

It’s Brisbane which has had the most dramatic shift in age profile between seasons, even with the addition of ruckman Ben Hudson, who turned 33 last week, the consequence of the departures of Luke Power, Brendan Fevola (retained on last year’s list despite being sacked), Xavier Clarke, Mitch Clark and Jamie Charman, and the addition of half-a-dozen draftees.

But, ominously for those hastening the demise of Geelong, the reigning premier appears to have an even better blend of experience and youth.

With the retirements of Cameron Ling, Brad Ottens, Darren Milburn and Cameron Mooney, the Cats have gone from the oldest list to sixth-oldest. The loss of that quartet has shaved more than a dozen games off Geelong’s average, but the Cats will have more 100-game players than last season. That’s keeping an eye on the future while still living very much in the here and now. And like fellow flag fancy Hawthorn, a reward for a lot of succession planning.

Article source: http://www.theage.com.au/afl/afl-news/numbers-personnel-point-to-the-hawks-20120229-1u3go.html

Fitness Boot Camp Marketing Expert Shares Top 3 Ways To Get Better Email Open …

February 29, 2012 in Blogs

Even though social networking and mobile marketing have become popular mediums, there is still a place for email promotions in the boot camp marketing world. Industry Expert Sam Bakhtiar shares three helpful tips on how fitness pros can get better email open rates – and more at http://www.super-trainer.com.

Chino Hills, CA (PRWEB) February 29, 2012

Despite the emergence of newer marketing channels like video marketing, social networking and mobile app creation, there is still a place for boot camp marketing via email. In fact, it’s widely used for prospecting and, particularly, to increase retention rates. Sam Bakhtiar is a champion bodybuilder, personal trainer, fitness franchise owner and boot camp marketing expert with over 20 years of fitness industry experience. Here he offers several tips for getting the best email open rates.

1.    Email your prospects late on Friday.

Our studies show that more boot camp marketing materials are read on weekends and late at night. Friday, just before work lets out, is a very good time as people wrap up their work-related business before the weekend. For others, they finally have a chance to unwind and patiently look through their inboxes on a Saturday or Sunday evening. Sam Bakhtiar also recommends setting up an analytic program to run one’s own tests to see which hours yield the best open rates. “All the information is there for the taking if you have the tools to run metrics seamlessly. For a very small price, you can also outsource this work if you’re not really into data mining,” Sam explains.

2.    Create emails that contain worthwhile content.

Sure, some boot camp marketing emails will be sent for the expressed purpose to get prospects to sign up for a particular promotion. Only about 12 percent of emails are actually forwarded to friends, family and coworkers, so it’s a good idea to keep track of which emails get forwarded and do more of that. “We try to pack our newsletters with as much humor as humanly possible,” Sam clarifies. “We also like to give people healthy recipes and tools that will help them achieve their goals. We’ll send out some mailers that include newsy articles about health and fitness studies that have been catching headlines and we’ll include a few inspirational quotes or photos that make people feel good.”

3.    Consider the subject line very carefully.

The subject line is the most important sentence in all one’s boot camp marketing copy because all other copy is wasted if the prospect doesn’t open the email. If the subject line is too long, people won’t read it. If the subject lacks a value incentive, people won’t bother. “I recommend packing three descriptive words into your subject if you want a good open rate,” Sam advises. Something like “New Camper Checklist,” “Weight Loss Tools” or “Super Bowl Recipes” would fare well, for instance.

Email open rates are important in boot camp marketing because it shows the effectiveness of a sales team’s promotional efforts and also reveals data on engagement. “Effective communication is a big part of relationship building,” Sam says, “and those two things are what it takes to retain clients and drive referrals.” In addition to these tips, Sam Bakhtiar offers a step-by-step blueprint of how to ramp up a boot camp marketing program, cut expenses and get on-track to reach six-figure income within 67 days. This premium download is being offered free this month at http://www.super-trainer.com.        

About Sam Bakhtiar

Sam Bakhtiar is a Persian-born American with over twenty years of experience in fitness training and body building. After completing B.S in Premed and Nutrition, Sam also received a degree of doctorate of Chiropractics. Along with being one of the best fitness trainers, Sam is also a business and marketing expert. After establishing a successful fitness training business with substantial income, Sam is helping other professionals in the industry to achieve their business goals. For more information, please contact using the following information.

Contact Information:

Sam Bakhtiar

Fitness Concepts

909-393-9075

http://www.super-trainer.com

# # #

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebBootCampMarketing/0229/prweb9229274.htm

Article source: http://www.timesunion.com/business/press-releases/article/Fitness-Boot-Camp-Marketing-Expert-Shares-Top-3-3369628.php

Fitness Boot Camp Marketing Expert Shares Top 3 Ways To Get Better Email Open …

February 29, 2012 in Blogs

Even though social networking and mobile marketing have become popular mediums, there is still a place for email promotions in the boot camp marketing world. Industry Expert Sam Bakhtiar shares three helpful tips on how fitness pros can get better email open rates – and more at http://www.super-trainer.com.

Chino Hills, CA (PRWEB) February 29, 2012

Despite the emergence of newer marketing channels like video marketing, social networking and mobile app creation, there is still a place for boot camp marketing via email. In fact, it’s widely used for prospecting and, particularly, to increase retention rates. Sam Bakhtiar is a champion bodybuilder, personal trainer, fitness franchise owner and boot camp marketing expert with over 20 years of fitness industry experience. Here he offers several tips for getting the best email open rates.

1.    Email your prospects late on Friday.

Our studies show that more boot camp marketing materials are read on weekends and late at night. Friday, just before work lets out, is a very good time as people wrap up their work-related business before the weekend. For others, they finally have a chance to unwind and patiently look through their inboxes on a Saturday or Sunday evening. Sam Bakhtiar also recommends setting up an analytic program to run one’s own tests to see which hours yield the best open rates. “All the information is there for the taking if you have the tools to run metrics seamlessly. For a very small price, you can also outsource this work if you’re not really into data mining,” Sam explains.

2.    Create emails that contain worthwhile content.

Sure, some boot camp marketing emails will be sent for the expressed purpose to get prospects to sign up for a particular promotion. Only about 12 percent of emails are actually forwarded to friends, family and coworkers, so it’s a good idea to keep track of which emails get forwarded and do more of that. “We try to pack our newsletters with as much humor as humanly possible,” Sam clarifies. “We also like to give people healthy recipes and tools that will help them achieve their goals. We’ll send out some mailers that include newsy articles about health and fitness studies that have been catching headlines and we’ll include a few inspirational quotes or photos that make people feel good.”

3.    Consider the subject line very carefully.

The subject line is the most important sentence in all one’s boot camp marketing copy because all other copy is wasted if the prospect doesn’t open the email. If the subject line is too long, people won’t read it. If the subject lacks a value incentive, people won’t bother. “I recommend packing three descriptive words into your subject if you want a good open rate,” Sam advises. Something like “New Camper Checklist,” “Weight Loss Tools” or “Super Bowl Recipes” would fare well, for instance.

Email open rates are important in boot camp marketing because it shows the effectiveness of a sales team’s promotional efforts and also reveals data on engagement. “Effective communication is a big part of relationship building,” Sam says, “and those two things are what it takes to retain clients and drive referrals.” In addition to these tips, Sam Bakhtiar offers a step-by-step blueprint of how to ramp up a boot camp marketing program, cut expenses and get on-track to reach six-figure income within 67 days. This premium download is being offered free this month at http://www.super-trainer.com.        

About Sam Bakhtiar

Sam Bakhtiar is a Persian-born American with over twenty years of experience in fitness training and body building. After completing B.S in Premed and Nutrition, Sam also received a degree of doctorate of Chiropractics. Along with being one of the best fitness trainers, Sam is also a business and marketing expert. After establishing a successful fitness training business with substantial income, Sam is helping other professionals in the industry to achieve their business goals. For more information, please contact using the following information.

Contact Information:

Sam Bakhtiar

Fitness Concepts

909-393-9075

http://www.super-trainer.com

# # #

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebBootCampMarketing/0229/prweb9229274.htm

Article source: http://www.timesunion.com/business/press-releases/article/Fitness-Boot-Camp-Marketing-Expert-Shares-Top-3-3369628.php

Userlytics Launches UShowTell.com, A Video Marketplace for Marketers …

February 29, 2012 in Blogs


Click to view news release full screen


Addressing the three customer touch points of marketing, market research and customer service, UShowTell.com is a new platform that allows for simultaneously doing all three together. Viral video marketing meets crowd-sourced customer insight meets video monetization.

SAN FRANCISCO, Feb. 29, 2012 /PRNewswire/ — Userlytics Corporation has announced the launch of the first combined marketing, customer insight, and video monetization platform, UShowTell.com.

The platform allows companies to set up video contests, at no charge, with whatever incentives and rules they wish, and to promote them anywhere and everywhere. Contests can be designed around a website, a product, a launch, or any kind of theme. Participants can then submit videos of any type, recorded from their mobile phones, cameras, or screen recording software, at no cost.

In addition, users who detect a user experience issue with a specific product, website or application, whether offline or online, or simply have a strong opinion, can record a video highlighting the issue, set a sales price, and then promote and sell (with a brief free preview) to the product manager, marketing executive, social media department or usability consultancy at whatever price they set. Also at no cost.

Companies wishing to reward winning contestants, or purchase spontaneously created feedback videos, can pay the winning contestant(s) or sellers directly through a peer-to-peer transaction.

Additionally, sellers of stock video footage can upload and set multiple or exclusive copy prices. Purchasers acquire the corresponding limited or full copyright. Purchased and shared videos are downloadable, as well as viewable.

According to Alejandro Rivas-Micoud, CEO of Userlytics: “UShowTell.com has the potential to radically transform the relationship between the traditional three customer touch points of marketing, market research and customer service. Now companies can crowd-source rich media insight customer service feedback, and simultaneously foster a viral video based buzz around their product or website. At no cost and on the fly.”

In addition, the new platform allows for the monetization of any type of video content, including expertise, tutorials and processes. Experts in any kind of subject, whether gaming, software applications, or special knowledge of any kind can create brief tutorials and monetize them on an on-going basis as they build up a dedicated client base.

About UShowTell.com

UShowTell was developed as a means to allow for a single touch point encompassing the three functions of marketing, market research and customer service so as to create an engaging two-way video-based conversation between companies and their customers. Its use cases go far beyond marketing, usability testing market research; it allows anyone with a point of view, insight, or expertise, to “show tell” their story on the fly, with any kind of recording device, and then use in a pitch, an executive presentation, a demo video, or sell and monetize. Marketing meets Customer Insight meets Making Money through Video Sharing.

For more information on UShowTell.com please contact eric@ushowtell.com

About Userlytics Corporation

Userlytics is the first Video-in-Video advertising and marketing research service for Online In-Depth Interviews (IDIs) (www.userlytics.com). Headquartered in San Francisco with a European subsidiary in Madrid, Spain, Userlytics leverages the Cloud to allow customer insight managers, brand managers, agencies and designers to test their concepts, prototypes, messaging, content, social media, sentiment analysis, campaigns, applications and online properties with highly specific and low incidence populations, in their own homes or workplaces, worldwide, on the fly.

For more information on Userlytics.com please contact info@userlytics.com

SOURCE UShowTell.com

Back to top

RELATED LINKS
http://www.ushowtell.com

Article source: http://www.prnewswire.com/news-releases/userlytics-launches-ushowtellcom-a-video-marketplace-for-marketers-customers-and-video-creators-140871183.html

Userlytics Launches UShowTell.com, A Video Marketplace for Marketers …

February 29, 2012 in Blogs


Click to view news release full screen


Addressing the three customer touch points of marketing, market research and customer service, UShowTell.com is a new platform that allows for simultaneously doing all three together. Viral video marketing meets crowd-sourced customer insight meets video monetization.

SAN FRANCISCO, Feb. 29, 2012 /PRNewswire/ — Userlytics Corporation has announced the launch of the first combined marketing, customer insight, and video monetization platform, UShowTell.com.

The platform allows companies to set up video contests, at no charge, with whatever incentives and rules they wish, and to promote them anywhere and everywhere. Contests can be designed around a website, a product, a launch, or any kind of theme. Participants can then submit videos of any type, recorded from their mobile phones, cameras, or screen recording software, at no cost.

In addition, users who detect a user experience issue with a specific product, website or application, whether offline or online, or simply have a strong opinion, can record a video highlighting the issue, set a sales price, and then promote and sell (with a brief free preview) to the product manager, marketing executive, social media department or usability consultancy at whatever price they set. Also at no cost.

Companies wishing to reward winning contestants, or purchase spontaneously created feedback videos, can pay the winning contestant(s) or sellers directly through a peer-to-peer transaction.

Additionally, sellers of stock video footage can upload and set multiple or exclusive copy prices. Purchasers acquire the corresponding limited or full copyright. Purchased and shared videos are downloadable, as well as viewable.

According to Alejandro Rivas-Micoud, CEO of Userlytics: “UShowTell.com has the potential to radically transform the relationship between the traditional three customer touch points of marketing, market research and customer service. Now companies can crowd-source rich media insight customer service feedback, and simultaneously foster a viral video based buzz around their product or website. At no cost and on the fly.”

In addition, the new platform allows for the monetization of any type of video content, including expertise, tutorials and processes. Experts in any kind of subject, whether gaming, software applications, or special knowledge of any kind can create brief tutorials and monetize them on an on-going basis as they build up a dedicated client base.

About UShowTell.com

UShowTell was developed as a means to allow for a single touch point encompassing the three functions of marketing, market research and customer service so as to create an engaging two-way video-based conversation between companies and their customers. Its use cases go far beyond marketing, usability testing market research; it allows anyone with a point of view, insight, or expertise, to “show tell” their story on the fly, with any kind of recording device, and then use in a pitch, an executive presentation, a demo video, or sell and monetize. Marketing meets Customer Insight meets Making Money through Video Sharing.

For more information on UShowTell.com please contact eric@ushowtell.com

About Userlytics Corporation

Userlytics is the first Video-in-Video advertising and marketing research service for Online In-Depth Interviews (IDIs) (www.userlytics.com). Headquartered in San Francisco with a European subsidiary in Madrid, Spain, Userlytics leverages the Cloud to allow customer insight managers, brand managers, agencies and designers to test their concepts, prototypes, messaging, content, social media, sentiment analysis, campaigns, applications and online properties with highly specific and low incidence populations, in their own homes or workplaces, worldwide, on the fly.

For more information on Userlytics.com please contact info@userlytics.com

SOURCE UShowTell.com

Back to top

RELATED LINKS
http://www.ushowtell.com

Article source: http://www.prnewswire.com/news-releases/userlytics-launches-ushowtellcom-a-video-marketplace-for-marketers-customers-and-video-creators-140871183.html

PolitiView.com Sends Campaigns and Issue Groups “Back to School”

February 29, 2012 in Blogs

PolitiView.com has just launched as the web’s first video marketplace for politics. The company is producing unique marketing school videos to teach campaigns and issue groups how to maximize their video marketing communications and optimize their connection with voters and key constituents.

Springfield, Ill (PRWEB) February 29, 2012

A new website that makes it easy for voters to comparison shop political campaigns and issue groups is helping those candidates and organizations become better Web 2.0 marketers.

politiview.com”PolitiView.com has just launched as the web’s first video marketplace for politics. The company is producing unique marketing school videos to teach campaigns and issue groups how to maximize their video marketing communications and optimize their connection with voters and key constituents.

“Video is becoming the predominant language of politics. And PolitiView is a unique and effective video platform for politics. With our Campaign and Marketing School video series, we want to show candidates and issue groups all of the creative possibilities they have to get their message out,” said Susan Nightingale, president and founder of PolitiView.

The videos, designed as short lessons, are packed full of easy-to-implement marketing instructions for campaigns and special issue groups that are subscribers to PolitiView.com. Each lesson provides a wealth of ideas and best practices for creating compelling video stories.

Campaigns can use their PolitiView.com gallery of 20 videos to make announcements; create biographies; outline their policy stances; capture campaign events; publicize 3rd party endorsements; broadcast commercials; or replay debates and editorial board interviews, amongst many other applications.

Special Issue Groups can use the video gallery to relate their institutional history; present their priorities and programs; take part in the daily debate if their issue is politicized; post messages from leadership; and endorse candidates who support their causes.

“PolitiView gives candidates and issue groups a tremendous advantage to brand themselves to the public,” said Nightingale. “The 20 videos are 20 possibilities to give a fuller and more in-depth picture of a candidate and a cause.”

Unlike any other site on the web, PolitiView.com aggregates, organizes and customizes the voter’s search for information about candidates and issues. It’s easy. Voters can enter their address and see what offices they will vote for on Election Day, then go to those races and see and hear the candidates in the race. In addition, voters can quickly search an alphabetically sorted list of issues to access the video content of their choice to better understand all sides of an issue.

A PolitiView.com subscription also includes 5 hyperlinked web addresses that can be used to link to websites, Facebook pages and Twitter streams; as well as landing pages that solicit donations, volunteers and publicize events calendars.

About PolitiView, Inc.

PolitiView.com is a real-time video marketplace for politics that puts the voter in charge. Unlike other information sources, PolitiView.com provides context; and brings the campaign directly to voters in the easy video format they know and have come to expect in today’s online world. Campaigns, political parties, special issue groups and ballot measure organizations supply a wide range of video content to better inform voters. Voters can watch, analyze and comparison shop in the political realm – just like they do for any other important purchase decision. PolitiView is completely nonpartisan. For more information, visit http://www.PolitiView.com or call 888-947-8439.

# # #

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebPolitiViewCampaignand/MarketingSchoolVideos/prweb9237290.htm

Article source: http://www.timesunion.com/business/press-releases/article/PolitiView-com-Sends-Campaigns-and-Issue-Groups-3369592.php

PolitiView.com Sends Campaigns and Issue Groups “Back to School”

February 29, 2012 in Blogs

PolitiView.com has just launched as the web’s first video marketplace for politics. The company is producing unique marketing school videos to teach campaigns and issue groups how to maximize their video marketing communications and optimize their connection with voters and key constituents.

Springfield, Ill (PRWEB) February 29, 2012

A new website that makes it easy for voters to comparison shop political campaigns and issue groups is helping those candidates and organizations become better Web 2.0 marketers.

politiview.com”PolitiView.com has just launched as the web’s first video marketplace for politics. The company is producing unique marketing school videos to teach campaigns and issue groups how to maximize their video marketing communications and optimize their connection with voters and key constituents.

“Video is becoming the predominant language of politics. And PolitiView is a unique and effective video platform for politics. With our Campaign and Marketing School video series, we want to show candidates and issue groups all of the creative possibilities they have to get their message out,” said Susan Nightingale, president and founder of PolitiView.

The videos, designed as short lessons, are packed full of easy-to-implement marketing instructions for campaigns and special issue groups that are subscribers to PolitiView.com. Each lesson provides a wealth of ideas and best practices for creating compelling video stories.

Campaigns can use their PolitiView.com gallery of 20 videos to make announcements; create biographies; outline their policy stances; capture campaign events; publicize 3rd party endorsements; broadcast commercials; or replay debates and editorial board interviews, amongst many other applications.

Special Issue Groups can use the video gallery to relate their institutional history; present their priorities and programs; take part in the daily debate if their issue is politicized; post messages from leadership; and endorse candidates who support their causes.

“PolitiView gives candidates and issue groups a tremendous advantage to brand themselves to the public,” said Nightingale. “The 20 videos are 20 possibilities to give a fuller and more in-depth picture of a candidate and a cause.”

Unlike any other site on the web, PolitiView.com aggregates, organizes and customizes the voter’s search for information about candidates and issues. It’s easy. Voters can enter their address and see what offices they will vote for on Election Day, then go to those races and see and hear the candidates in the race. In addition, voters can quickly search an alphabetically sorted list of issues to access the video content of their choice to better understand all sides of an issue.

A PolitiView.com subscription also includes 5 hyperlinked web addresses that can be used to link to websites, Facebook pages and Twitter streams; as well as landing pages that solicit donations, volunteers and publicize events calendars.

About PolitiView, Inc.

PolitiView.com is a real-time video marketplace for politics that puts the voter in charge. Unlike other information sources, PolitiView.com provides context; and brings the campaign directly to voters in the easy video format they know and have come to expect in today’s online world. Campaigns, political parties, special issue groups and ballot measure organizations supply a wide range of video content to better inform voters. Voters can watch, analyze and comparison shop in the political realm – just like they do for any other important purchase decision. PolitiView is completely nonpartisan. For more information, visit http://www.PolitiView.com or call 888-947-8439.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebPolitiViewCampaignand/MarketingSchoolVideos/prweb9237290.htm

Article source: http://www.timesunion.com/business/press-releases/article/PolitiView-com-Sends-Campaigns-and-Issue-Groups-3369592.php

Fitness Boot Camp Marketing Expert Shares Top 3 Ways To Get Better Email Open …

February 29, 2012 in Blogs

Success is not measured by what you accomplish but by the opposition you have encountered, and the courage with which you have maintained the struggle against overwhelming odds. ~ Orison Swett Marden

Chino Hills, CA (PRWEB) February 29, 2012

Despite the emergence of newer marketing channels like video marketing, social networking and mobile app creation, there is still a place for boot camp marketing via email. In fact, it’s widely used for prospecting and, particularly, to increase retention rates. Sam Bakhtiar is a champion bodybuilder, personal trainer, fitness franchise owner and boot camp marketing expert with over 20 years of fitness industry experience. Here he offers several tips for getting the best email open rates.

1.    Email your prospects late on Friday.

Our studies show that more boot camp marketing materials are read on weekends and late at night. Friday, just before work lets out, is a very good time as people wrap up their work-related business before the weekend. For others, they finally have a chance to unwind and patiently look through their inboxes on a Saturday or Sunday evening. Sam Bakhtiar also recommends setting up an analytic program to run one’s own tests to see which hours yield the best open rates. “All the information is there for the taking if you have the tools to run metrics seamlessly. For a very small price, you can also outsource this work if you’re not really into data mining,” Sam explains.

2.    Create emails that contain worthwhile content.

Sure, some boot camp marketing emails will be sent for the expressed purpose to get prospects to sign up for a particular promotion. Only about 12 percent of emails are actually forwarded to friends, family and coworkers, so it’s a good idea to keep track of which emails get forwarded and do more of that. “We try to pack our newsletters with as much humor as humanly possible,” Sam clarifies. “We also like to give people healthy recipes and tools that will help them achieve their goals. We’ll send out some mailers that include newsy articles about health and fitness studies that have been catching headlines and we’ll include a few inspirational quotes or photos that make people feel good.”

3.    Consider the subject line very carefully.

The subject line is the most important sentence in all one’s boot camp marketing copy because all other copy is wasted if the prospect doesn’t open the email. If the subject line is too long, people won’t read it. If the subject lacks a value incentive, people won’t bother. “I recommend packing three descriptive words into your subject if you want a good open rate,” Sam advises. Something like “New Camper Checklist,” “Weight Loss Tools” or “Super Bowl Recipes” would fare well, for instance.

Email open rates are important in boot camp marketing because it shows the effectiveness of a sales team’s promotional efforts and also reveals data on engagement. “Effective communication is a big part of relationship building,” Sam says, “and those two things are what it takes to retain clients and drive referrals.” In addition to these tips, Sam Bakhtiar offers a step-by-step blueprint of how to ramp up a boot camp marketing program, cut expenses and get on-track to reach six-figure income within 67 days. This premium download is being offered free this month at http://www.super-trainer.com.        

About Sam Bakhtiar

Sam Bakhtiar is a Persian-born American with over twenty years of experience in fitness training and body building. After completing B.S in Premed and Nutrition, Sam also received a degree of doctorate of Chiropractics. Along with being one of the best fitness trainers, Sam is also a business and marketing expert. After establishing a successful fitness training business with substantial income, Sam is helping other professionals in the industry to achieve their business goals. For more information, please contact using the following information.

Contact Information:

Sam Bakhtiar

Fitness Concepts

909-393-9075

http://www.super-trainer.com

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Article source: http://www.prweb.com/releases/BootCampMarketing/0229/prweb9229274.htm

PolitiView.com Sends Campaigns and Issue Groups “Back to School”

February 29, 2012 in Blogs


PolitiView gives candidates and issue groups a tremendous advantage to brand themselves to the public.

Springfield, Ill (PRWEB) February 29, 2012

A new website that makes it easy for voters to comparison shop political campaigns and issue groups is helping those candidates and organizations become better Web 2.0 marketers.

PolitiView.com has just launched as the web’s first video marketplace for politics. The company is producing unique marketing school videos to teach campaigns and issue groups how to maximize their video marketing communications and optimize their connection with voters and key constituents.

“Video is becoming the predominant language of politics. And PolitiView is a unique and effective video platform for politics. With our Campaign and Marketing School video series, we want to show candidates and issue groups all of the creative possibilities they have to get their message out,” said Susan Nightingale, president and founder of PolitiView.

The videos, designed as short lessons, are packed full of easy-to-implement marketing instructions for campaigns and special issue groups that are subscribers to PolitiView.com. Each lesson provides a wealth of ideas and best practices for creating compelling video stories.

Campaigns can use their PolitiView.com gallery of 20 videos to make announcements; create biographies; outline their policy stances; capture campaign events; publicize 3rd party endorsements; broadcast commercials; or replay debates and editorial board interviews, amongst many other applications.

Special Issue Groups can use the video gallery to relate their institutional history; present their priorities and programs; take part in the daily debate if their issue is politicized; post messages from leadership; and endorse candidates who support their causes.

“PolitiView gives candidates and issue groups a tremendous advantage to brand themselves to the public,” said Nightingale. “The 20 videos are 20 possibilities to give a fuller and more in-depth picture of a candidate and a cause.”

Unlike any other site on the web, PolitiView.com aggregates, organizes and customizes the voter’s search for information about candidates and issues. It’s easy. Voters can enter their address and see what offices they will vote for on Election Day, then go to those races and see and hear the candidates in the race. In addition, voters can quickly search an alphabetically sorted list of issues to access the video content of their choice to better understand all sides of an issue.

A PolitiView.com subscription also includes 5 hyperlinked web addresses that can be used to link to websites, Facebook pages and Twitter streams; as well as landing pages that solicit donations, volunteers and publicize events calendars.

About PolitiView, Inc.

PolitiView.com is a real-time video marketplace for politics that puts the voter in charge. Unlike other information sources, PolitiView.com provides context; and brings the campaign directly to voters in the easy video format they know and have come to expect in today’s online world. Campaigns, political parties, special issue groups and ballot measure organizations supply a wide range of video content to better inform voters. Voters can watch, analyze and comparison shop in the political realm – just like they do for any other important purchase decision. PolitiView is completely nonpartisan. For more information, visit http://www.PolitiView.com or call 888-947-8439.

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Article source: http://www.prweb.com/releases/PolitiViewCampaignand/MarketingSchoolVideos/prweb9237290.htm

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